There’s No Fighting In Marketing

Written By Kim Chapman, Account Executive

Email vs. Social Media

With all the social media channels that consumers interact with this day and age, email may have seemed to take the bench.

But, alas, it has not lost its power. A new 2013 report supports this claim.

According to ExactTarget, a global company that provides interactive marketing solutions, email is still the most “effective and inclusive”. Let’s break down these two terms.Read more

5 Super Bowl Ad Strategies for Everyday Marketing Campaigns

Written by Kara Monson, Account Supervisor

Ads from the Super Bowl

I admit it. I watch the Super Bowl primarily for the commercials.

So with the big game approaching - what's going to be the next big ad, media strategy or product people will be talking about? And how can I apply those ideas to MY clients?

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One Day You’re In, the Next Day You’re Out?

Is facebook over?

Written by Kim Chapman, Account Executive

I recently read an article about college students who when asked about social media, some wondered if it is here to stay. The headline posed the question: Is Social Media a Fad?

From the perspective of people who use social media strictly for non-business purposes, it’s obvious to me that it is not (a fad.) Social media started as, and still revolves around, engaging, interacting and sharing with other people. These are actions that we as human beings desire and could not live easily without. So whether most people know it, social media is engrained in our nature.

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5 Pinteresting Secret Board Ideas for Marketers

Written by Janelle Schenher, Account Supervisor

Since my last article, A Day in the Life of a “Marketing” Pinner, my Pinterest obsession has only grown.  I now have 64 boards, almost 14,000 pins, and nearly 1,300 followers.

When I started using Pinterest in August 2011, I emailed the folks at Pinterest about blocking people from seeing some of my boards.  I always pin presents I want to buy my friends and family, and I wanted a way to hide these pins.

Pinterest responded to my email right away, and told me that they wanted Pinterest to be a community of members to share content and ideas, but it was something they were thinking about for the future.

THEN on November 8, my dreams came true.  Pinterest announced Secret Boards.  I was given 3 Secret Boards to keep my pinning to myself.  By giving us only 3 boards, Pinterest prevents people from making their entire account private, and continues to encourage a community of content sharing.

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