To Buy or Not to Buy: The Social Media Buy Button

Social Media -Buy Now


Last year social media platforms began experimenting with “Buy Buttons”. These allowed followers to purchase items or services directly from their Facebook, Twitter, Instagram or Pinterest feeds.  And according to a recent Forbes article, Buy Buttons are one of this year’s “dominating” marketing trends.  As a direct marketer, these seem to be the answer to my prayers!  The button cuts through the “likes” and “shares” and directly converts the follower into a buyer.Read more

5 Reasons to Use Influencer Marketing

influencer marketing


You may be asking yourself what is Influencer Marketing. The definition of Influencer Marketing is: a type of marketing that focuses on using key influencers to drive your brand’s message, product or service. Rather than marketing directly to a large group of consumers, you instead hire, pay or inspire influencers to get out the word for you.Read more

4 Steps to Create a Curated Instagram Feed


While looking at many of my favorite Instagram feeds I noticed how many had a beautifully curated look. I then realized they were consciously curating their Instagram's to go along with their style. Now, many brands are adapting to this curated style and their pages are starting to look like a beautiful collage. If you want your brand’s Instagram to have this look here are four steps to create a curated Instagram feed.Read more

4 Ways to Convert Facebook “Likes” Into Sales


facebook money

This post from last year still holds relevancy today. Unfortunately, there is still no direct path from a “Like” to a sale, so, according to, you “must master the gentle art of shepherding your fans through your sales funnel.” Facebook pages must be used to develop relationships with customers and make it easy for them to find links back to the content created on a blog or page. Once the lead has arrived, you can guide them further through your funnel through cross promotions and well-placed calls-to-action, all in a well-controlled environment. But it all begins with the “Like.” Here are four tips to help you make the most of your Facebook business page to drive more traffic to your site:Read more

Marketing Opportunities Using Pokémon GO and Augmented Reality

Pokemon Go Logo

It seems like everyone in the whole world hopped on the bandwagon with the recent launch of Pokémon GO. If you don’t know what Pokémon GO is you can read more about it in this USA Today article.Read more