Marketing Opportunities Using Pokémon GO and Augmented Reality

During the holiday season, we will be looking back to our most popular 2016.

Here is Number 10

Pokemon Go Logo

It seems like everyone in the whole world hopped on the bandwagon with the recent launch of Pokémon GO. If you don’t know what Pokémon GO is you can read more about it in this USA Today article. Pokemon GO uses Augmented Reality (AR), which is the ability to see the real world in real time with elements that are augmented by a computer-generated input. This input could be GPS location, sound, and visuals such as graphics or video. You can see in the photo below an example of AR being used at a Chicago “L” Stop. Using AR for digital marketing is the next big thing and McDonald’s is first to use the Pokémon GO app for marketing purposes.

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Boost Life Insurance Sales with these 3 Marketing Strategies

Life insurance

September was Life Insurance Awareness Month.  The  (LIMRA) put out their Facts About Life 2016 detailing findings from several of their life insurance consumer studies. While more people own life insurance now versus 2010, there are still 37.5 million U.S. households (30%) that do not own life insurance.  Read more


Marketing Matters

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What made this 2016 Presidential Election coverage different from past years? Some say it was the on-going daily drama between two vibrant candidates. Others say it was the media’s captivating dissection of every political high and low leading up to the main event.Read more


9 Instagram Stats for Businesses

instagram

If you target audience is under the age of 50, you better be focusing your marketing efforts to this highly engaged audience through Instagram.

For those of you who do not know what Instagram is, it is a visual storytelling platform where you share moments through imagery and videos. With a community of more than 500M active monthly users, of which 300M whom log in daily, Instagram is the second most engaged network after Facebook. (source: brandwatch.com)Read more


Gearing up for the 2017 Marketing Trends

Gearing up for the 2017 Marketing Trends

As we head into the last few months of 2016, corporate marketers and Account Executives are frantically developing their strategic plans in hopes for a more efficacious 2017, and, as one of those aforementioned Account Execs, I decided to research the Top 5 Marketing Trends we can expect for 2017, according to an array of industry experts and marketing connoisseurs.Read more