6 Common Direct Mail Mistakes

6 common direct mail mistakes

It has been 97 years, since the post office last had a substantial drop in postage rates. With that said, now is the time to take advantage of the $0.02 per piece decrease and communicate with your customers/prospects the old fashion “direct mail” way.Read more

4 Ways to Convert Facebook “Likes” Into Sales


facebook money

This post from last year still holds relevancy today. Unfortunately, there is still no direct path from a “Like” to a sale, so, according to entrepreneur.com, you “must master the gentle art of shepherding your fans through your sales funnel.” Facebook pages must be used to develop relationships with customers and make it easy for them to find links back to the content created on a blog or page. Once the lead has arrived, you can guide them further through your funnel through cross promotions and well-placed calls-to-action, all in a well-controlled environment. But it all begins with the “Like.” Here are four tips to help you make the most of your Facebook business page to drive more traffic to your site:Read more

Marketing Opportunities Using Pokémon GO and Augmented Reality

Pokemon Go Logo

It seems like everyone in the whole world hopped on the bandwagon with the recent launch of Pokémon GO. If you don’t know what Pokémon GO is you can read more about it in this USA Today article.Read more

3 Ideas for Marketers as Consumers Control Ad Content


While doing some industry reading of recent news headlines, I came across “I love advertising, said no one ever”.

The article mentions how some consumers can go out of their way to avoid advertising: ad blocks, streaming TV shows and movies without commercials, and DVRs.  With the ability in some cases to control ad content, how can we as marketers still reach consumers? Is this really the future?

Read more

What to write about: 5 ways of finding the right topic.

        writers block

I spent way too long thinking of the right content to write about this week.  In fact, I got nowhere.  Then it dawned on me! Write about not knowing what to write about!  Being a blog or content writer comes with topic fatigue.  Here are some tips to help you find your next blog topic to cover.Read more