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Who’s Opening Your Emails?

If you don’t know the complete answer to this question, you’re missing out on huge opportunities. Some marketers are under the impression that email marketing is dead. After all, 2.5 billion people use social media worldwide every day. With such a flurry of information available at people’s fingertips all day, every day, why would anyone ever continue using email marketing?

The short answer: because it works.

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Have You Checked Your Marketing Personalization Techniques Lately?

Once upon a time, “personalization” was a term that was relegated to greeting cards and office name plates. In a different era, consumers never expected to be directly targeted; in fact, many of them didn’t even think about the ads they were seeing or the interactions they were having with businesses. What a different world we live in now!

Personalization in marketing is more important than ever. Consumers have gone from not noticing ads to expecting full-fledged personalization that not only addresses them by name but suits their interests, needs, moods, and the times of day in which they’re most likely to become buyers.

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Our 5-Point Checklist for Evaluating Direct Response Creative

How do you know if your direct marketing creative -- the integration of copy and design ­­-- is up to the task of connecting with the target audience and doing its part to drive a successful campaign? Nothing—no direct mail piece, email, website or social media ad—makes its way out the door without careful evaluation.

  • “It’s pretty” doesn’t necessarily equal “It’s effective.”
  • “That’s such a cool idea” doesn’t always translate to “It’ll resonate with our target market.”
  • “Wow, that really pops!” doesn’t mean “It’s on strategy.”
  • “I wouldn’t respond to that” doesn’t mean “It isn’t right for the target audience.”

Our creative team, which consists of art directors, designers, and copywriters, approach each project with a clean slate—and fresh ideas. But they also takeRead more


generations

Generation Segmentation

Have you ever thought about segmenting your customer database by generation? Each generation—Baby Boomers, Gen X, and Gen Y—represent a different set of needs, priorities and preferences.Read more


37 Power Words to Use in Direct Response Marketing—and Why

From the time we were kids, we’ve been told by family members, teachers, and marketing gurus to “use the right words” and avoid using the wrong ones. Most of us have figured out how to communicate effectively—in most situations, anyway—and we know how powerful words can be. The right ones can make your heart sing, and the wrong ones can cut like a knife.

Write the Right Words, All Right?
In direct response marketing, the right words can work like magic. Word choice is fundamental to creating a message that resonates and building an offer and call to action that performs. Let’s take a look at which words tend to “work” for today’s direct response marketersRead more