3 Direct Response Marketing Trends with the most Business-Building Potential for 2019

The turning over of a new year is the perfect time to refresh your direct response marketing strategies. You can look back at 2018 and see what worked or what you want to try again with a fresh approach. Or, you can think out-of-the-box and commit to experimenting with something different—a new tactic or technique. We hope this list of what we think will be the most business-building direct...

Your Guide to Marketing Health Insurance to Millennials

Let’s take a look at the convergence of one of today’s most dynamic industries and the largest consumer generation on earth—and see how health insurance marketers can effectively connect with millennials. While millennials are well represented in our agency’s account and creative teams today, we started working with clients in healthcare, insurance, and health insurance back when most...

When is it Time to Hire a Direct Response Marketing Agency?

It's time to look back at our top blog posts of the year! Below is number 3   It’s easy for us to say (we’re just a little biased!), but hiring a direct response marketing agency might be the smartest thing you can do for your internal marketing team, customers, marketing budget and, most importantly, sales growth. Direct response marketing campaigns are the workhorses of your...

5 Steps to Create a Company Blog that Supports Direct Marketing, Part 1

We see it all the time: a company has a blog on their website but consider it a nuisance. They only post a new article after realizing “it’s been a while” and no one on staff is raising their hand to develop content. But that’s because they haven’t figured out that their blog can support their direct marketing efforts, helping to bring in leads and nurture customer relationships that...

5 Successful Direct Mail Practices in B2C Insurance Marketing

Like a stamp on an envelope, direct mail and insurance marketing just go together. They always have—and we believe they always will. The classic direct mail package is a stalwart of insurance marketing, carrying a personal and protect-your-peace-of-mind message to the consumer’s home. And if it didn’t deliver ROI, our clients wouldn’t keep sending them out. Direct Mail and the Insurance...