5 Best Practices for Warming Up a Cold Email List
It happens. Email lists go cold. Several weeks (or months) go by and a number of your contacts haven’t heard from you. This could be your entire email database—or just the people who haven’t taken action on any of your previous offers and aren’t part of an existing nurturing campaign.
But either way, they’ve opted-in to receive communications and you know they’re potentially valuable leads and prospects who might be ready to re-engage.
Here, we’re sharing our best practices—and brightest ideas—for warming up email lists that have run cold. Read more
3 Direct Response Marketing Trends with the most Business-Building Potential for 2019
The turning over of a new year is the perfect time to refresh your direct response marketing strategies. You can look back at 2018 and see what worked or what you want to try again with a fresh approach. Or, you can think out-of-the-box and commit to experimenting with something different—a new tactic or technique.
We hope this list of what we think will be the most business-building direct response marketing trends will help you get your 2019 planning off to a great start.Read more
Read This Now! Best Practices for Promoting Time-Sensitive Offers
Act fast! Don’t delay! Time is running out! Reply Today! Ok, ok, we’re not going to pull this article offline in a few minutes—but if we were, we’d have to think critically about how to encourage our audience to read this right away. Fortunately, the insights we’re sharing here have “stood the test of time” and you won’t miss out on anything if you come back later to finish reading this. But since you’ve already started…Read more
6 Tips For Building Social Media Communities
There are countless actions you can drive customers to take—and just one of them is to “Join Us!” in a social media community, like a Facebook customer group.
Often, an online community is the perfect place to cultivate relationships that result in sales. Modern marketing—and social media, in particular—is about connecting, engaging, and being “authentic” to earn our customers’ trust, so let’s explore the finer points of building up communities that create a win-win for everyone.Read more
3 Times You Definitely Want to Use Direct Mail
With so many communication channels at a marketer’s disposal, direct mail isn’t necessarily the default choice. Digital channels tend to be less costly and easier to deploy—but that doesn’t make them the most effective or best performing choice.
There are three times, in fact, when you should make postal mail your primary means of reaching customers with offers.Read more