5 Ways Healthcare & Wellness Companies Can Get Results with Social Marketing

  By now, most organizations have integrated social media into their marketing mix to some degree. Whether they’re targeting businesses or individuals, their customers are tuning into various social channels—Facebook, YouTube, Pinterest, and Twitter, among others—to engage with their favorite businesses and share experiences with their networks. And they’re providing all kinds of...

THE ADDED VALUE

  Nowadays, there are many places and options for business owners to perform “Do-It-Yourself” (DIY) marketing campaigns. One can easily choose to walk into a retail store or jump online, in the convenience of their office, to place an order for marketing print collateral, such as: stationary, business cards, postcards and brochures.  Sure, it might be right for some companies because...

How to Successfully End a Completed Visit to Your Website

Written By Mark Weinstein, President When someone visits your website, whether it’s e-commerce, email sign-up, coupon download or lead generation, the focus is on getting them to take the desired action.  As it should be.  However, the last step in process, when you “thank” the visitor and confirm the desired action, is often overlooked for it’s potential.Read more

Find More Opportunities for Event-Triggered Emails…It Will Be Worth It.

Written By Mark Weinstein, President With good reason, social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional confirmations, and lead generation. Personalized, timely, and event-triggered emails will most often provide the highest response rates and greatest return on investment. You’re probably familiar with event-triggered email...