Read This Now! Best Practices for Promoting Time-Sensitive Offers

Act fast! Don’t delay! Time is running out! Reply Today! Ok, ok, we’re not going to pull this article offline in a few minutes—but if we were, we’d have to think critically about how to encourage our audience to read this right away. Fortunately, the insights we’re sharing here have “stood the test of time” and you won’t miss out on anything if you come back later to finish reading this. But since you’ve already started…Read more


6 Tips For Building Social Media Communities

There are countless actions you can drive customers to take—and just one of them is to “Join Us!” in a social media community, like a Facebook customer group.

Often, an online community is the perfect place to cultivate relationships that result in sales. Modern marketing—and social media, in particular—is about connecting, engaging, and being “authentic” to earn our customers’ trust, so let’s explore the finer points of building up communities that create a win-win for everyone.Read more


3 Times You Definitely Want to Use Direct Mail

With so many communication channels at a marketer’s disposal, direct mail isn’t necessarily the default choice. Digital channels tend to be less costly and easier to deploy—but that doesn’t make them the most effective or best performing choice.

There are three times, in fact, when you should make postal mail your primary means of reaching customers with offers.Read more


3 Direct Response Marketing Techniques Your B2B Sales Team Will Love

When it comes to working with your organization’s sales team, you’re probably focused on how to deliver qualified sales leads, qualified sales leads, and more qualified sales leads.

Growing a B2B business depends on developing new sales relationships and profitably maintaining them over the long-term, after all. So your job, as the trusty marketing department, is to get new customers in the door—and your counterparts in sales will keep them happy.

If only it were that simple!

Marketing + Sales: In Search of the Perfect Balance
In reality, it takes a combination of sales and marketing efforts—and a whole lot of working together—to nurture B2B customer relationships. Fortunately, direct response markers have handy techniques at their disposal to make their jobs easier and more productive…and delight their sales team at the same time.Read more


1 Offer, 9 Ways: Segment Your Audience for More Conversions

Question: What’s one of the most effective ways to make your offer better?
Answer: Customize it for your various target markets so it’s especially relevant—and more likely to lead to conversions and better campaign performance.

Sending the Right Message
We’re not talking about changing your offer for different groups of customers. Rather, we’re talking about segmenting your global audience into smaller target markets and crafting unique offer messaging for each group. Of course, this means sending, or deploying, several, but more segmented, messages..

Let’s look at just one data point from a recent Mailchimp analysis: Click performance for segmented campaigns were 100.95% higher than non-segmented campaigns. What does that tell you?

Working on the premise that different customers will respond to different approaches to the same offer, we’ll walk you through a straightforward example demonstrating how easy it is to customize offer messaging for a variety of distinct target markets.Read more