5 Things You Need to Know About Your B2B Customers for Direct Marketing Success

There’s practically no limit to the number of things you’d like to know about your customers, from their email address to exactly how much of their annual budget they have to spend with you. But when it comes to what we need to know about them to inspire relevant direct response offers, spark creative ideas and deploy measurable and profitable campaigns, some data points rise to the top.Read more


5 Best Practices for Warming Up a Cold Email List

Warm up cold email list

It happens. Email lists go cold. Several weeks (or months) go by and a number of your contacts haven’t heard from you. This could be your entire email database—or just the people who haven’t taken action on any of your previous offers and aren’t part of an existing nurturing campaign.

But either way, they’ve opted-in to receive communications and you know they’re potentially valuable leads and prospects who might be ready to re-engage.

Here, we’re sharing our best practices—and brightest ideas—for warming up email lists that have run cold.  Read more


4 Things the Best Customer Referral Programs Have in Common

As a strategy and practice, customer referral marketing relies on the built-in trust factor of human relationships—and that’s what makes it such a, well, trustworthy way to generate warm leads and new sales.

A person looking to purchase, say, accident insurance will often ask family members, friends, and even colleagues, “Do you know of a good agent?”Read more