How are Marketing 4.0 Trends Shaping Your Digital Priorities?

How are Marketing 4.0 Trends Shaping Your Digital Priorities?

Consider this: 88% of marketing professionals planning to increase their digital marketing budget to some extent in 2019, a study from Ascend finds. There’s no question that digital marketing continues to change the way companies of all shapes and sizes meet the needs of their customers and sales teams—so what impact is it making on your organization?

Here, we’ll take a look at the top Marketing 4.0 trends shaping marketing strategies and explore some things you can do to ensure you’re effectively blending traditional and digital marketing efforts as the landscape evolves.

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5 Things You Need to Know About Your B2B Customers for Direct Marketing Success

There’s practically no limit to the number of things you’d like to know about your customers, from their email address to exactly how much of their annual budget they have to spend with you. But when it comes to what we need to know about them to inspire relevant direct response offers, spark creative ideas and deploy measurable and profitable campaigns, some data points rise to the top.Read more


3 Steps to Success: Direct Response Marketing and the Up-Sell

There’s more than one way to motivate your existing customers to buy more or spend more, either at the point of purchase or after the sale. Usually, sales and marketing folks employ the cross-sell or the up-sell; those with the greatest success know when, how, and with whom to use each technique.

Cross-sell vs. Up-sell
Straightaway, let’s get our terms straight. Cross-sell and up-sell aren’t the same thing, as we explain in our simple example from The Art and Science of the Direct Response Marketing Cross-Sell: Instead of suggesting to a fast food customer that fries would go excellently with their cheeseburger (a cross-sell), you entice them with an upgrade to a double cheeseburger (up-sell).

Put another way, a cross-sell encourages existing customers to purchase a complementary or related product or service, while an upsell promotes the purchase of a higher-end offering (i.e. a more expensive model or one with more “bells and whistles”).Read more


3 Times You Definitely Want to Use Direct Mail

With so many communication channels at a marketer’s disposal, direct mail isn’t necessarily the default choice. Digital channels tend to be less costly and easier to deploy—but that doesn’t make them the most effective or best performing choice.

There are three times, in fact, when you should make postal mail your primary means of reaching customers with offers.Read more