Creating an Effective Top-of-the-Funnel Lead Magnet

If you want to generate a steady stream of top-of-the-funnel sales leads, you need a dependable, relevant, compelling, worth-sharing-my-contact-info-for lead magnet.

Not simply an offer that gets people to “buy now,” but a strategic content marketing device designed to pull potential customers into an engaging lead nurturing process—so they’ll remember you, know you, “buy when they’re ready,” and keep coming back.

It’s easy to see why an effective lead magnet is the direct response marketer’s best friend. But it’s something that takes considerable effort to create, get up-and-running, and optimized for winning campaign performance. The good news is a well crafted and finely tuned lead magnet can help you meet (and why not exceed?) your top- and bottom-line business goals.

In this first of a series of three posts about top-of-the-funnel lead magnets, we’ll explore the DNA of a great piece of content: what it’s made of, what it needs to come to life, and how it takes shape. Let’s start at its not-so-humble beginnings.Read more


Improve Your Direct Mail Performance with Rapid Data Resources

When your company sends out a direct mail, your goal is recipient conversion, right? Interested customers will open the envelope to learn about your offer, and the most interested ones will take action—visit your offer’s landing page, call the toll-free number, return the reply card—and convert. Success!

But nothing can happen if your customer doesn’t receive your offer in the first place—or if what they do receive makes a bad impression. That’s why regularly putting your mailing lists (house lists and rented lists alike) into the care of a professional mail list and data processing service is essential.

Rapid Data Resources to the Rescue
You may not know about The Weinstein Organization’s Rapid Data Resources, designed to ensure your direct mail campaigns reach their potential. We provide a wide variety of mail processing services to ensure the highest degree of mail deliverability and postage savings for our customers—and in today’s competitive and budget-conscious marketplace, both make a big difference.

Of the more than 155 billion mail pieces processed by the U.S. Postal Service in 2014, 6.6 billion (4.3%) were undeliverable as addressed. What if 4.3% of your direct mail pieces didn’t reach their destination? Any amount of undeliverable mailRead more


Drive Results With These Direct Response Landing Page Tips

The direct response landing page: that digital space where conversions and sales happen. Your teasers, headlines, design, and copy work hard to drive your customers there, with hopes each visitor will complete their mission to convert—to join your mailing list, register for your webinar, make a purchase, or download your white paper. Here, we’ll take a deep dive into “what works” so you can create landing pages that deliver results.Read more


7 Ways Your B2B Marketing Offers Can Break Through to the C-Suite

For many B2B marketers, the “Holy Grail of Marketing” is found in the C-Suite, that often-elusive place where doors are opened, decisions are made, and checks are written. It’s a place that’s hard to penetrate, with its proverbial gatekeepers and harried, over-marketed-to executives—and breaking through with an offer they can’t refuse is a feat worthy of crying, “Eureka!”

Clichés and metaphors aside, successfully reaching and eliciting response from a C-Suite audience is no simple task. Even with a solid contact list and compelling offer, how can you be sure they’ll take notice? How do you know they’ll take action on it (even if that means passing it along to someone else)? And are they even listening? They’re already bombarded with marketing messages, especially if they spendRead more


2018 Direct Response Marketing Trends: The Best of the Best

This isn’t just another “trends to watch” list. We’ve scoured the direct response marketing headlines and assessed the “2018 trends” lists. Combining the trend lists and what we are observing in our daily efforts, we’re going to share what we believe are the trends to watch: the top 5 response-generating practices that we believe are going to make the most impact on in the year ahead.
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