5 Keys for B2B Direct Mail Success

Mail box with letters

First things first, response rates for B2B direct mail are climbing. According to the 2015 DMA Response Rate Report, B2B Direct Mail has a response rate of 3.7% with a house list and 1% with a prospect list. On average, B2B email response rates sit at just 0.1% for both house and prospect lists. Not only is the response rate higher than email, it’s faster too. An article written by cmocouncil.org, reports that 79% of people act on direct mail immediately versus just 45% with email.Read more