6 Most Effective and Time-Honored Direct Mail Creative Techniques

Eager to put a fresh coat of paint on your direct mail strategy? Not so fast. We’re all for changing up the same old, same old, but before you fix what isn’t broken, make sure you know what works. The tried and true direct marketing techniques that have stood the test of time continue to be used in the control kits for many marketers. Read on to find out why.

Love Response? Use Direct Mail!
Direct mail has always been extraordinarily effective form of direct response marketing. Not only are people curious about what’s in their mailbox, but direct mail packages are designed to trigger an emotional response and drive action. They’re simply compelling!

Here’s some statistical back-up. DMNews.com reports on findings of a 2016 DMA study showing thatRead more