Multi-Location Marketing: Empowering Local Managers with Hi-Impact Resources

When does one great marketing campaign become 300, 700, 1,000 or more in an instant? When your business has multiple locations—and one great marketing campaign. Consider the ROI!

Now consider 50 great marketing campaigns with pre-approved content that your local managers can customize and deploy for their specific markets at just the right time—it comes out to thousands of opportunities for positive ROI. Doesn’t this give you the marketing goosebumps?

Marketing Across Multiple Locations—Made Easy
We have a client with—you guessed it—a national brand and nearly 700 locations across the US. They’re a wholesale distributor of construction supplies, and their local branch managers’ marketing needs vary widely depending on regional climate, area building trends, and specific community (and even customer) shopping preferences.

They wanted to give their dispersed branch managers instant access to marketingRead more


Best Practices for Managing Marketing Campaigns Across Retail Chains

Retailers are in a constant battle for market share—to deliver exceptional brand experiences that build loyalty and revenue.

It’s where retail marketing leaders are putting their dollars. Gartner’s 2016-2017 CMO Spend Survey revealed that in 2016, marketing budgets continued their steady ascent to reach 12% of company revenue. And Gartner contends that the most impactful spending is balanced between short-term tactics and initiatives that can bring long-term improvements to the customer experience and brand-building efforts.

This is consistent with our experience working with both large nationwide retailers, companies with branch networks and businesses with national/regional sales rep organizations. Whether they’re in the B2B or B2C space (or both), these businesses face unique challenges owing to the fact that they’re well-known national brands with local presence. Their big-picture marketing approach needs to accommodate local nuance, not to mention meeting the demands of a dispersed network of store/branch managers and sales reps.

So without further ado, we bring you the keys to effectively managing marketing campaigns across retail stores or branch offices:Read more