5 Steps to Create a Company Blog that Supports Direct Marketing, Part 1


We see it all the time: a company has a blog on their website but consider it a nuisance. They only post a new article after realizing “it’s been a while” and no one on staff is raising their hand to develop content. But that’s because they haven’t figured out that their blog can support their direct marketing efforts, helping to bring in leads and nurture customer relationships that lead to more sales.

Start Thinking about Your Company’s Blog as a Strategic Tool
Blogging has grown up a lot since it started back in 1997. In fact, many corporate websites were designed with a blog component because it was the “thing” to do—not necessarily because the company planned on using it for a strategic purpose. We remember this well, because we were there, too!

In the early days, some companies posted content simply toRead more