5 Steps to Create a Company Blog that Supports Direct Marketing, Part 1

We see it all the time: a company has a blog on their website but consider it a nuisance. They only post a new article after realizing “it’s been a while” and no one on staff is raising their hand to develop content. But that’s because they haven’t figured out that their blog can support their direct marketing efforts, helping to bring in leads and nurture customer relationships that lead to more sales.

Start Thinking about Your Company’s Blog as a Strategic Tool
Blogging has grown up a lot since it started back in 1997. In fact, many corporate websites were designed with a blog component because it was the “thing” to do—not necessarily because the company planned on using it for a strategic purpose. We remember this well, because we were there, too!

In the early days, some companies posted content simply toRead more

What to write about: 5 ways of finding the right topic.

        writers block

I spent way too long thinking of the right content to write about this week.  In fact, I got nowhere.  Then it dawned on me! Write about not knowing what to write about!  Being a blog or content writer comes with topic fatigue.  Here are some tips to help you find your next blog topic to cover.Read more

JC Penney Brings Sales Back.

By Shopping Enthusiast, Kara Monson

In early 2012 JC Penney decided to simplify their retail pricing strategy and offer “month long values”. This new approach replaced the coupons and sales historically run at JC Penney, modeled similar to the WalMart everyday low price system. The promotional advertisement materials and deals would run for a month’s time and it was supposed to be that easy.

After all, under the direction of new CEO and former SVP of Retail Operations at Apple, Ron Johnson, the company had high hopes for success. Under his leadership, JC Penney has made many changes. In addition to the pricing structure, the logo, branding and advertisement styles have all changed.

Changes in high level staffing may also be shifting, per the latest news update. Just this week after announcing declines in revenue by 40%, Johnson announced the “sales” message will once again return to JC Penney. Despite 40% lower prices for merchandise than one year ago, customers still aren’t choosing to shop at JC Penney.

While JC Penney should be commended for taking a unique stand against other competing retailers, they seem to also recognize when they need to revise their strategy as their customers demand. Today’s consumers want to feel like they are getting a deal. Price matters. Coupons are cool again, courtesy of daily deals sites and newspaper coupon clipping. The new JC Penney three-tiered pricing strategy may be confusing customers who may not want to take the time to understand it and can instead be lured to another competitor’s 20% off sale.

JC Penney was founded over 100 years ago. They have weathered decades and many economic climates before. To stay in business, hopefully the decision to advertise “sales” brings the people back too.

Are you getting paid for that post?

A new form of advertising is starting to spread around your social networks and it may make you think twice about clicking on your friend's latest posting.  A new service is being offered that allows users to share videos and get paid every time someone in their social network views that video.  So, is this going to be another form of spam for social media or is this the next best way to drive conversions?

The concept seems sound and for advertisers this seems like a win-win.  They get access to people's private social media networks and for viewers it appears that their friend is posting an interesting video for them to see.  As long as advertisers are providing unique and interesting content, then their videos should have an exponential reach to their target customers.  And for the people that are posting the videos, they won't get rich, but if they are posting videos that they would normally post, then a little extra cash doesn't hurt either.

Is this going to be the next big way to reach potential customers in a highly targeted way, or will it be written off by advertisers and consumers as another form of spam?  Only time will tell, but if this new channel of reaching customers works, then you might want to think twice the next time you are about to click on that funny video clip your buddy posted.


The Weinstein Organization is happy to announce the roll-out of our refreshed blog and social media efforts.  We've taken some time and given our blog, Facebook page, and twitter page a bit of a facelift and will be providing more content and updates then ever before.  With a rotating group of contributors, you will see our take on what's going on in the industry.  So please be sure to connect with us and follow our blog!