Amazing Audience Targeting and Response From Today’s Music Streaming Apps

Digital music service apps are quickly changing the advertising landscape—and we’ve been introducing new marketing opportunities to clients who want to reach a highly targeted and responsive audience. Here’s your chance to find out why. Just select some nice background music from your favorite streaming service and read on.

“Lean-forward,” Music Lovers!
We’ll start by saying that traditional broadcast radio—and traditional radio advertising—is by no means dead. But radio just can’t deliver the audience targeting and in-the-moment-of-intention timing of the on-demand music streaming services like Pandora, Spotify, and iHeartRadio. That’s because radio is a lean-back experience, in which listeners literally lean back, relax, and passively let the content flow.Read more