Segmentation: Making Your Marketing Efforts More Relevant

You’ve done a thousand things to make your marketing stand out from the crowd, but something’s just not working. You’re not getting the hits on your website you were expecting, and the direct mail pieces you sent are just not getting the expected response. What’s the catch?

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5 Things You Need to Know About Your B2B Customers for Direct Marketing Success

There’s practically no limit to the number of things you’d like to know about your customers, from their email address to exactly how much of their annual budget they have to spend with you. But when it comes to what we need to know about them to inspire relevant direct response offers, spark creative ideas and deploy measurable and profitable campaigns, some data points rise to the top.Read more