How are Marketing 4.0 Trends Shaping Your Digital Priorities?

How are Marketing 4.0 Trends Shaping Your Digital Priorities?

How are Marketing 4.0 Trends Shaping Your Digital Priorities?

Consider this: 88% of marketing professionals planning to increase their digital marketing budget to some extent in 2019, a study from Ascend finds. There’s no question that digital marketing continues to change the way companies of all shapes and sizes meet the needs of their customers and sales teams—so what impact is it making on your organization?

Here, we’ll take a look at the top Marketing 4.0 trends shaping marketing strategies and explore some things you can do to ensure you’re effectively blending traditional and digital marketing efforts as the landscape evolves.

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Wildly Effective Newsletters for The Digital Age: Your 5-Point Checklist

Were newsletters the first form of opt-in content marketing? People have been reading newsletters since 1538, long before interested audiences started visiting the Internet—or even picking up inky newspapers—for relevant news and enticing offers. By the early 1900s, newsletters began to flourish due to businesses’ need for specialized industry information. And the rest, they say, is history.

What makes newsletters such an effective form of customer communications? And why are they still in vogue? Once again, we’ll take a page from our direct response marketing playbook, and share our take on marketers’ love affair with the newsletter. Make that the e-newsletter.

E-Newsletters: Engaging, Retaining, and Re-Engaging Your Key Customers
With our without the “e-,” newsletters contain important information targeted at a specific audience: people with a known interest in a topic, company, or brand. While they may share some valuable evergreen content, newsletters mainly alertRead more


Boost Life Insurance Sales with these 3 Marketing Strategies

Life insurance

September was Life Insurance Awareness Month.  The  (LIMRA) put out their Facts About Life 2016 detailing findings from several of their life insurance consumer studies. While more people own life insurance now versus 2010, there are still 37.5 million U.S. households (30%) that do not own life insurance.  Read more


Marketing Opportunities Using Pokémon GO and Augmented Reality

Pokemon Go Logo

It seems like everyone in the whole world hopped on the bandwagon with the recent launch of Pokémon GO. If you don’t know what Pokémon GO is you can read more about it in this USA Today article.Read more


5 Ways How Digital Marketing Has Leveled the Playing Field and Benefitted Business

Marketing-2

It’s no secret that the growth of digital media has benefited both small and large businesses.

BUT HOW?Read more