3 Reasons To Clean Up Your Data Files Pronto

3 Reasons To Clean Up Your Data Files Pronto

Data hygiene. While it’s not as inspiring as other direct marketing topics like branding or creative development, it’s music to the ears of data analysts. To them, it means “clean lists.” And to campaign managers, it means “better response rates” and “ROI.”Read more


BIRTHDAYS COME BUT ONCE A YEAR…

Happy Birthday

Are you taking advantage of milestone marketing initiatives, such as time-sensitive “Birthday” Mailings and Emails? 

Being that my birthday just recently passed, I can sincerely state that I really appreciated all of the sweet nothings that I received from retailers whom I frequent. To be completely honest, it wasn’t so much the nice sentiments, but rather the great pleasure of opening my mailbox to find desirable MONEY SAVING COUPONS from places that I like to shop!Read more


6 Common Direct Mail Mistakes

6 common direct mail mistakes

It has been 97 years, since the post office last had a substantial drop in postage rates. With that said, now is the time to take advantage of the $0.02 per piece decrease and communicate with your customers/prospects the old fashion “direct mail” way.Read more


3 Old School Direct Mail Techniques That Still Work

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 10!

By Janelle Schenher, Account Supervisor

Our TWO Sense: 3 Old School Direct Mail Techniques That Still Work

Last week my husband was opening the mail.  One of the pieces we received was from J.D. Power and Associates.  While he was opening the mailing, a crisp one dollar bill fell out between the pieces.  I laughed to myself and thought…the oldest trick in the book!  My husband asked why I was laughing, and I said, “They really want you to fill out this survey!  That’s why they sent us the dollar.  This is old school direct marketing at its best!”Read more


Effective Online Personalization

Written By Mark Weinstein, President

According to Gartner analyst Gene Alvarez, “By 2018 companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.”Our TWO Sense: Effective Online PersonalizationRead more