Effective Online Personalization

Written By Mark Weinstein, President

According to Gartner analyst Gene Alvarez, “By 2018 companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.”Our TWO Sense: Effective Online PersonalizationRead more


Is anybody really using loyalty programs?

Written by Mark Weinstein, President

Is anybody really using loyalty programs?

Before there were frequent-flyer programs, there were (remember?) Raleigh cigarette coupons and S&H Green Stamps. The idea was similar: encourage repeat business by rewarding customers for their loyalty. (In case you don’t remember, supermarket customers earned Green Stamps according to the amount of their purchases. The Green Stamps were pasted into books, and the books could be redeemed for various types of merchandise. In other words, the more you purchased, the greater your reward.)Read more


3 Tips to Create an Irresistible Outer Envelope


Our TWO Sense: 3 Tips to Create an Irresistible Outer Envelope

By Kara Monson, Account Supervisor

The outer envelope of a mailing is the headline of an ad. Copy (or lack thereof) and design can determine whether the mail gets opened.  How can envelope creative be so irresistible that the recipient is compelled to open? Here are three tips to get your envelope opened.Read more


Direct Mail Will Get A Faster Response

Written by Janelle Schenher, Account Supervisor

In an industry that continually is looking for the next technological advancement to engage consumers, it’s still traditional direct mail that generates the fastest response.

According to the latest research from the Direct Marketing Association (DMA) consumers are more likely to respond faster to direct mail than email as seen in their infographic:

Our TWO Sense: Direct Mail Will Get a Faster Response

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Get My Attention … Please!

Written by Kim Chapman, Account Executive

stand out

Over the last 4 days, I have received 31 emails and 14 pieces of mail from marketers. (I just counted) Unfortunately, I just haven’t had the time to shuffle through them yet and delete/throw away what I don’t want, and while I welcome these vies for my attention, they beg to answer the following question: “How can marketers really break through the clutter?”Read more