3 Times You Definitely Want to Use Direct Mail

With so many communication channels at a marketer’s disposal, direct mail isn’t necessarily the default choice. Digital channels tend to be less costly and easier to deploy—but that doesn’t make them the most effective or best performing choice.

There are three times, in fact, when you should make postal mail your primary means of reaching customers with offers.Read more


How To Travel Through Your Buyer’s Journey

The buyer’s journey is a hot topic. Companies are learning that the better we understand who our customers are and what they’re looking for as they barrel, skip, or meander towards a purchase, the better we can keep them engaged through the buying process. And the better we keep them engaged, the more value we can provide.

That value goes both ways, of course: A loyal customer is a paying customer for the long-term. Paving the road of their buyer journey with opportunities to learn, connect, evaluate, share, and even advocate is a worthy investment—one that requires some solid marketing strategy including campaigns to keep customers “biting” on offers that keep them happily engaged.

Here, we’ll take a look at how direct response marketing fits into the various stages of your buyers’ journey.Read more


How to use Storytelling in Direct Response Marketing

A weary marketing manager sits down at her computer, once again, to review performance results from her most recent direct response campaign. “All of these long hours, the expenses, the planning,” she laments, rubbing her forehead with tired fingertips. What’s the use hiding her frustration? There’s no one left at the office to see or hear her. “Our products are phenomenal!” she cries. “And our customers agree—so why,” she asks the tracking spreadsheet in front of her, “aren’t we attracting new leads?”

Want to know what happens next?Read more


3 Ways to Target Your Sales Offers With Digitally Responsive Mail

 

Digitally responsive mail is one of the best ways to reach engaged customers with targeted and timely sales-boosting offers. Let’s take a look at what it is, how it works, and what makes it so effective.

Direct Mail That’s Really Smart
You know how a traditional direct mail campaign works: you “drop” a compelling offer and creative, usually in the form of a postcard or mail kit, to mailing list contacts on a particular date or series of dates.

And you know how programmatic advertising works: you deliver highly targeted offers, based on demographic and behavioral data, to users while they’re engaged on a digital platform.Read more