6 Common Direct Mail Mistakes

6 common direct mail mistakes

It has been 97 years, since the post office last had a substantial drop in postage rates. With that said, now is the time to take advantage of the $0.02 per piece decrease and communicate with your customers/prospects the old fashion “direct mail” way.Read more


5 Keys for B2B Direct Mail Success

Mail box with letters

First things first, response rates for B2B direct mail are climbing. According to the 2015 DMA Response Rate Report, B2B Direct Mail has a response rate of 3.7% with a house list and 1% with a prospect list. On average, B2B email response rates sit at just 0.1% for both house and prospect lists. Not only is the response rate higher than email, it’s faster too. An article written by cmocouncil.org, reports that 79% of people act on direct mail immediately versus just 45% with email.Read more


POCA, Raise Your Mailing Results

Do_This-Return-to-Sender

According to Melissa Data, 43 million Americans move each year. Unfortunately, when people move and their addresses change, not everyone registers this change-of-address with the United States Postal Service (USPS). Without this registration, the move is not recorded in the National Change of Address (NCOA) database and therefore no forwarding address can be provided. I have seen firsthand how this can cost clients a loss in postage & paper expenses as well as a reduction in customers.Read more


3 Old School Direct Mail Techniques That Still Work

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 10!

By Janelle Schenher, Account Supervisor

Our TWO Sense: 3 Old School Direct Mail Techniques That Still Work

Last week my husband was opening the mail.  One of the pieces we received was from J.D. Power and Associates.  While he was opening the mailing, a crisp one dollar bill fell out between the pieces.  I laughed to myself and thought…the oldest trick in the book!  My husband asked why I was laughing, and I said, “They really want you to fill out this survey!  That’s why they sent us the dollar.  This is old school direct marketing at its best!”Read more


Effective Online Personalization

Written By Mark Weinstein, President

According to Gartner analyst Gene Alvarez, “By 2018 companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.”Our TWO Sense: Effective Online PersonalizationRead more