3 Tips to Create an Irresistible Outer Envelope


Our TWO Sense: 3 Tips to Create an Irresistible Outer Envelope

By Kara Monson, Account Supervisor

The outer envelope of a mailing is the headline of an ad. Copy (or lack thereof) and design can determine whether the mail gets opened.  How can envelope creative be so irresistible that the recipient is compelled to open? Here are three tips to get your envelope opened.Read more


10 Innovative Email Tactics - Social Media Integration and Email and Display Integration

Our TWO Sense: 10 Innovative Email Tactics -Social Media Integration and Email and Display Integration

There are only two weeks left for my 10 Innovative Email Tactics blog series! Here is last week’s post if you want a refresher. Today, I will be going over Social Media Integration and Email and Display Integration. These two tactics will really echo your other marketing efforts, and they will help your whole marketing campaign feel and look seamless.Read more


55 Irresistible Offers to Direct Marketing Success

During the holiday season we will be looking back to our best blog posts of the year. Here are the past post winners.

Best Post Number 4!

Written By Mark Weinstein, President

The true secret to direct marketing success whether in direct mail, emails, the web, social media, or traditional print and broadcast media is continuous testing and improvement. Testing helps you identify the 1) strongest media, database segments, and mailing lists, 2) the most powerful offers and the 3) most compelling copy and design treatments.Read more


5 Benefits of Direct Mail

During the holiday season we will be looking back to our best blog posts of the year.

Number 6!

Written By Janelle Schenher, Account Supervisor

Our TWO Sense: 5 Benefits of Direct Mail

It seems like online and social marketing are all the craze.  But online marketing efforts can only go so far.  Direct mail has been the ol’ stand by for a reason.  Here are 5 benefits of having direct mail in your next marketing campaign.Read more


Direct Mail Will Get A Faster Response

Written by Janelle Schenher, Account Supervisor

In an industry that continually is looking for the next technological advancement to engage consumers, it’s still traditional direct mail that generates the fastest response.

According to the latest research from the Direct Marketing Association (DMA) consumers are more likely to respond faster to direct mail than email as seen in their infographic:

Our TWO Sense: Direct Mail Will Get a Faster Response

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