Is anybody really using loyalty programs?

Written by Mark Weinstein, President

Is anybody really using loyalty programs?

Before there were frequent-flyer programs, there were (remember?) Raleigh cigarette coupons and S&H Green Stamps. The idea was similar: encourage repeat business by rewarding customers for their loyalty. (In case you don’t remember, supermarket customers earned Green Stamps according to the amount of their purchases. The Green Stamps were pasted into books, and the books could be redeemed for various types of merchandise. In other words, the more you purchased, the greater your reward.)Read more


3 Tips to Create an Irresistible Outer Envelope


Our TWO Sense: 3 Tips to Create an Irresistible Outer Envelope

By Kara Monson, Account Supervisor

The outer envelope of a mailing is the headline of an ad. Copy (or lack thereof) and design can determine whether the mail gets opened.  How can envelope creative be so irresistible that the recipient is compelled to open? Here are three tips to get your envelope opened.Read more


10 Innovative Email Tactics - Social Media Integration and Email and Display Integration

Our TWO Sense: 10 Innovative Email Tactics -Social Media Integration and Email and Display Integration

There are only two weeks left for my 10 Innovative Email Tactics blog series! Here is last week’s post if you want a refresher. Today, I will be going over Social Media Integration and Email and Display Integration. These two tactics will really echo your other marketing efforts, and they will help your whole marketing campaign feel and look seamless.Read more


55 Irresistible Offers to Direct Marketing Success

During the holiday season we will be looking back to our best blog posts of the year. Here are the past post winners.

Best Post Number 4!

Written By Mark Weinstein, President

The true secret to direct marketing success whether in direct mail, emails, the web, social media, or traditional print and broadcast media is continuous testing and improvement. Testing helps you identify the 1) strongest media, database segments, and mailing lists, 2) the most powerful offers and the 3) most compelling copy and design treatments.Read more


5 Benefits of Direct Mail

During the holiday season we will be looking back to our best blog posts of the year.

Number 6!

Written By Janelle Schenher, Account Supervisor

Our TWO Sense: 5 Benefits of Direct Mail

It seems like online and social marketing are all the craze.  But online marketing efforts can only go so far.  Direct mail has been the ol’ stand by for a reason.  Here are 5 benefits of having direct mail in your next marketing campaign.Read more