5 Successful Marketing Strategies from Chicago’s DMA Conference You Should Be Using.

Written By Kara Monson, Account Supervisor

Out TWO Sense: 5 Successful Marketing Strategies

Since this year’s Direct Marketing Association (DMA) Conference was located in downtown Chicago near our office, our agency received even more information leading up to the exhibition than usual. Through 5 different channels, the DMA was able to reach me, as a target audience - before, during and after the event.Read more

Time for a Marketing Tune-Up

Written By Kara Monson, Account Supervisor

Marketing Tune Up

Now that we’re midway through 2013, let’s take a step back to evaluate this year’s marketing efforts so far. Things may be going great as is…or maybe there are some items that need improvement.  It happens to all of us and it may be time for a marketing tune-up.Read more

Importance of Testing

testing a website

By Kara Monson, Account Supervisor

In my previous blog post 5 Super Bowl Strategies for Everyday Marketing Campaigns , one of the strategies I mentioned was making a marketing plan and the importance of testing.

Since testing is such a vital part of my day-to-day work, it deserves its own blog post. Voila!Read more

4 Successful Tips for the Outer Envelope

Written by Daniela Burgos, Assistant Account Executive

Direct Mail

Junk mail is a bad word where I am from—I deal with direct mail. The kind of mail meant to stay out of the trash. What’s the difference between junk mail and direct mail?  Well, the meaning behind direct mail is sending custom crafted offers and messages to a carefully targeted audience. Where junk mail is standard class mailings, such as advertisements, sent indiscriminately to large quantities.Read more

The End of Saturday Mail Delivery and the Impact on Direct Marketers

Written By Mark Weinstein, President

For years the U.S. Postal Service has pushed to cancel Saturday mail delivery to cut costs. On February 6, the U.S. Postal Service announced that it plans to end Saturday mail delivery starting in August.  This is the most significant step taken by the USPS to cut costs, and will reportedly save about $2 billion. We are told delivery to PO Boxes and package delivery will remain at six days, and Standard Class mail will still be processed every day.

Postal Service market research and other research has indicated that nearly 7 in 10 Americans support the switch to five-day delivery as a way for the Postal Service to reduce costs.

There appears a strong likelihood of the USPS moving ahead with the 5-day per week plan.  As marketers using the mail we should plan ahead and be prepared for the August implementation.

Post Man
Believe it or not, the Postal Service used to make multiple
deliveries per day, especially around the December holidays.

Read more