Direct Mail Will Get A Faster Response

Written by Janelle Schenher, Account Supervisor

In an industry that continually is looking for the next technological advancement to engage consumers, it’s still traditional direct mail that generates the fastest response.

According to the latest research from the Direct Marketing Association (DMA) consumers are more likely to respond faster to direct mail than email as seen in their infographic:

Our TWO Sense: Direct Mail Will Get a Faster Response

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5 Successful Marketing Strategies from Chicago’s DMA Conference You Should Be Using.

Written By Kara Monson, Account Supervisor

Out TWO Sense: 5 Successful Marketing Strategies

Since this year’s Direct Marketing Association (DMA) Conference was located in downtown Chicago near our office, our agency received even more information leading up to the exhibition than usual. Through 5 different channels, the DMA was able to reach me, as a target audience - before, during and after the event.Read more


Time for a Marketing Tune-Up

Written By Kara Monson, Account Supervisor

Marketing Tune Up

Now that we’re midway through 2013, let’s take a step back to evaluate this year’s marketing efforts so far. Things may be going great as is…or maybe there are some items that need improvement.  It happens to all of us and it may be time for a marketing tune-up.Read more


Importance of Testing

testing a website

By Kara Monson, Account Supervisor

In my previous blog post 5 Super Bowl Strategies for Everyday Marketing Campaigns , one of the strategies I mentioned was making a marketing plan and the importance of testing.

Since testing is such a vital part of my day-to-day work, it deserves its own blog post. Voila!Read more


4 Successful Tips for the Outer Envelope

Written by Daniela Burgos, Assistant Account Executive

Direct Mail

Junk mail is a bad word where I am from—I deal with direct mail. The kind of mail meant to stay out of the trash. What’s the difference between junk mail and direct mail?  Well, the meaning behind direct mail is sending custom crafted offers and messages to a carefully targeted audience. Where junk mail is standard class mailings, such as advertisements, sent indiscriminately to large quantities.Read more