How to Evaluate Direct Marketing Creative: Our 5-Point Checklist
How do you know if your direct marketing creative -- the integration of copy and design -- is up to the task of connecting with the target audience and doing its part to drive a successful campaign? Nothing—no direct mail piece, email, website or social media ad—makes its way out the door without careful evaluation.
- “It’s pretty” doesn’t necessarily equal “It’s effective.”
- “That’s such a cool idea” doesn’t always translate to “It’ll resonate with our target market.”
- “Wow, that really pops!” doesn’t mean “It’s on strategy.”
- “I wouldn’t respond to that” doesn’t mean “It isn’t right for the target audience.”
Our creative team, which consists of art directors, designers, and copywriters, approach each project with a clean slate—and fresh ideas. But they also takeRead more
