How do you know if your direct marketing creative -- the integration of copy and design -- is up to the task of connecting with the target audience and doing its part to drive a successful campaign? Nothing—no direct mail piece, email, website or social media ad—makes its way out the door without careful evaluation.
“That’s such a cool idea” doesn’t always translate to “It’ll resonate with our target market.”
“Wow, that really pops!” doesn’t mean “It’s on strategy.”
“I wouldn’t respond to that” doesn’t mean “It isn’t right for the target audience.”
Our creative team, which consists of art directors, designers, and copywriters, approach each project with a clean slate—and fresh ideas. But they also takeRead more
How do you know if your direct marketing creative -- the integration of copy and design -- is up to the task of connecting with the target audience and doing its part to drive a successful campaign? Nothing—no direct mail piece, email, website or social media ad—makes its way out the door without careful evaluation.
“That’s such a cool idea” doesn’t always translate to “It’ll resonate with our target market.”
“Wow, that really pops!” doesn’t mean “It’s on strategy.”
“I wouldn’t respond to that” doesn’t mean “It isn’t right for the target audience.”
Our creative team, which consists of art directors, designers, and copywriters, approach each project with a clean slate—and fresh ideas. But they also takeRead more