3 Strategies to Prepare for the Future

Is your business ready for the Future

Earlier this month, I attended Annual PIMA (the Professional Insurance Marketing Association) Conference.  The closing Keynote Speaker was Jack Uldrich. Jack Uldrich is an expert futurist, author and speaker who speaks about how to “prepare” or “Future-Proof” your business against today’s ever-changing society.Read more

Does Your Marketing Make Sense?

Marketing Sense, the 5 senses of marketing, sense marketing, how to make marketing better.

Wikipedia states, “A sense is a physiological capacity of organisms that provides data for perception.” The five most commonly known senses are: sight, hearing, taste, smell and touch. We use at least one of our five senses every moment of every day. They are constantly working together to help our brain understand what is going on in our surrounding environment. This is critical for our safety, our well-being, and our ability to comprehend each new situation we encounter.Read more

The True Power of Magic!

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 9!

By Julie Determann, Account Supervisor

Julie and familyWhy are some companies better at marketing than others? Magic of course! Or better stated, because they understand the ingredients necessary to create a “magical” experience.

Recently, I took a family vacation to Walt Disney World in Orlando, FL, and I have to commend Walt Disney because they put forth constant efforts to make every part of our trip magical – from the Magical Journeys reservation bookings and Magical Express transportation services to the Disney Resort accommodations, the Disney parks and the new and convenient MyDisneyExperience website and app. They even have a Memory Maker photo service to help preserve those lasting memories for years to come!Read more

Why to Use Storytelling in Advertising

Our TWO Sense: Why to Use Storytelling in Advertising

One of my favorite brands, Chipotle, continues to be financially successful as other brands, including McDonald’s, are struggling with sales. Chipotle recently reported a 56% increase in profits according to the Forbes article by Megan McGrath, “The Advertising Game: How Brands Like Chipotle, Google And Gap Rise Above Competitors”Read more


Written By Julie Determann, Account Supervisor

Our TWO Sense: Why Read This?


Why read this? Well, because it’s important and you most definitely can relate…

We’ve all been there. When it is crunch time on a HOT marketing project and the deadline is fast approaching, the clock is ticking away and your cohorts are waiting on YOU. That’s when it happens…SMACK! You’ve hit a copy wall. You can’t seem to focus, nothing is making sense or sounding right. It’s just too long. It’s missing the key benefits. It’s a dull and boring read. You are not sure how you’ll grab their attention. And to be honest, you don’t know what else to write...Read more