10 Innovative Email Tactics- Gmail Actions and Welcome Series

Our TWO Sense: Gmail Actions and Adding a Welcome Series

It’s hard to believe that it’s week three of my blog series on innovative email tactics. If you want a refresher of my last two posts take peek here for blog 1 and here for blog 2. Today, I will be going over Gmail Actions and integrating a Welcome Series. These two tactics are a must for your emails.Read more


10 Innovative Email Tactics – Behavioral Re-targeting and Pop-over Subscription Forms

Our TWO Sense: Behavioral Re-Targeting and Pop-Over Subscriptions

It’s week two of my series for innovative email tactics. Last week, I went over adding video and having live content in your emails. You can catch up here if you missed it. This week I will go over behavioral re-targeting and pop-over subscription forms. Both of these tactics are utilized to engage users and get them to sign up and take action when you send them an email.Read more


55 Irresistible Offers to Direct Marketing Success

During the holiday season we will be looking back to our best blog posts of the year. Here are the past post winners.

Best Post Number 4!

Written By Mark Weinstein, President

The true secret to direct marketing success whether in direct mail, emails, the web, social media, or traditional print and broadcast media is continuous testing and improvement. Testing helps you identify the 1) strongest media, database segments, and mailing lists, 2) the most powerful offers and the 3) most compelling copy and design treatments.Read more


5 Benefits of Direct Mail

During the holiday season we will be looking back to our best blog posts of the year.

Number 6!

Written By Janelle Schenher, Account Supervisor

Our TWO Sense: 5 Benefits of Direct Mail

It seems like online and social marketing are all the craze.  But online marketing efforts can only go so far.  Direct mail has been the ol’ stand by for a reason.  Here are 5 benefits of having direct mail in your next marketing campaign.Read more


ONE SIZE FITS MOST

By Julie Determann, Account Supervisor

Our TWO Sense: One Size Fits Most

While Halloween costume shopping, I came across an adult super hero costume that stated, “One size fits most.” HMMM…Is that even possible? It did appear to have spandex like qualities….but despite the fact that it could adjust for someone’s girth, this one-piece slip on body suit will not acceptably fit varying heights.  Is it okay to market and sell something that “fits most”? Or, would it be a better idea to sell an assortment of sizes…something to fit each body type? This same thought process can and should be applied to your direct marketing messages.Read more