5 Successful Marketing Strategies from Chicago’s DMA Conference You Should Be Using.

Written By Kara Monson, Account Supervisor

Out TWO Sense: 5 Successful Marketing Strategies

Since this year’s Direct Marketing Association (DMA) Conference was located in downtown Chicago near our office, our agency received even more information leading up to the exhibition than usual. Through 5 different channels, the DMA was able to reach me, as a target audience - before, during and after the event.Read more

4 Successful Tips for the Outer Envelope

Written by Daniela Burgos, Assistant Account Executive

Direct Mail

Junk mail is a bad word where I am from—I deal with direct mail. The kind of mail meant to stay out of the trash. What’s the difference between junk mail and direct mail?  Well, the meaning behind direct mail is sending custom crafted offers and messages to a carefully targeted audience. Where junk mail is standard class mailings, such as advertisements, sent indiscriminately to large quantities.Read more

The End of Saturday Mail Delivery and the Impact on Direct Marketers

Written By Mark Weinstein, President

For years the U.S. Postal Service has pushed to cancel Saturday mail delivery to cut costs. On February 6, the U.S. Postal Service announced that it plans to end Saturday mail delivery starting in August.  This is the most significant step taken by the USPS to cut costs, and will reportedly save about $2 billion. We are told delivery to PO Boxes and package delivery will remain at six days, and Standard Class mail will still be processed every day.

Postal Service market research and other research has indicated that nearly 7 in 10 Americans support the switch to five-day delivery as a way for the Postal Service to reduce costs.

There appears a strong likelihood of the USPS moving ahead with the 5-day per week plan.  As marketers using the mail we should plan ahead and be prepared for the August implementation.

Post Man
Believe it or not, the Postal Service used to make multiple
deliveries per day, especially around the December holidays.

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Personal Connection to Advertising?

Written by Daniela Burgos, Assistant Account Executive

to resolve or not to

New year, new me. It’s January and you know what that means, resolution time! Every year I attempt to come up with some kind of life altering resolution for the new year and every year it boils down to the same thing: to get healthy.

This time of year, when resolution making is at its peek, there seems to be a bombardment of ads for weight loss and gym memberships. The true stand out in my book is Special K and it has nothing to do with the lose 6 lbs in 2 weeks Special K challenge. I am loving the way Kellogg's Special K cereal is reworking the way people think about losing weight. For some, standing on a scale can be a scary thing. One of the ads of the “What Will You Gain When You Lose” campaign positions Special K not as a temporary diet fad, but rather it calls out personal goals to feel good about yourself through the Special K line and they do this without even having to show any products!

With advertising ever present, it becomes imperative that brands make connections beyond just trying to get consumers to purchase. Kellogg's Special K is indirectly selling women the brand by putting focus on an overall personal feeling you will achieve by consuming this product. Conversely, if you feel good about yourself, then you will feel good about the brand and believe in its message.

The resolution to keep in mind in advertising is that it is about creating a message that speaks to consumers, not just selling to them. In the end, it really does not matter what product is being sold, be it a diet system or a new car, if the overall message makes a connection to consumers it can do no wrong!