37 Power Words to Use in Direct Response Marketing—and Why

From the time we were kids, we’ve been told by family members, teachers, and marketing gurus to “use the right words” and avoid using the wrong ones. Most of us have figured out how to communicate effectively—in most situations, anyway—and we know how powerful words can be. The right ones can make your heart sing, and the wrong ones can cut like a knife.

Write the Right Words, All Right?
In direct response marketing, the right words can work like magic. Word choice is fundamental to creating a message that resonates and building an offer and call to action that performs. Let’s take a look at which words tend to “work” for today’s direct response marketersRead more


The Customer Persona: Your Guiding Star for Direct Response Marketing Success

Person holding a star

When you’re writing a marketing message, developing a sales offer, or designing a piece of creative, who, exactly, are you creating it for? As marketers, we need to tailor our communications as tightly as possible to the specifications of our target audience so our offers adequately reach, resonate, and drive response.

Thankfully, there’s a handy tool—the customer persona—that can help your strategic and creative teams deliver effectively targeted messages and offers that convert. Let’s take a closer look at this guiding star of direct response creative success.

Read more


How Can Instagram Support Direct Response Marketing?

You might think of Instagram as a platform for people to connect, primarily through beautiful images and videos, with their friends, family, and favorite celebrities. It is, but there’s so much more.

According to Instagram, over 200 million Instagrammers visit at least one business profile daily. Why are they visiting business profiles? To engage with their favorite brands, to learn about new brands, and to take advantage of direct response offers they see in posts.Read more


3 Direct Response Marketing Trends with the most Business-Building Potential for 2019

The turning over of a new year is the perfect time to refresh your direct response marketing strategies. You can look back at 2018 and see what worked or what you want to try again with a fresh approach. Or, you can think out-of-the-box and commit to experimenting with something different—a new tactic or technique.

We hope this list of what we think will be the most business-building direct response marketing trends will help you get your 2019 planning off to a great start.Read more


How To Travel Through Your Buyer’s Journey

The buyer’s journey is a hot topic. Companies are learning that the better we understand who our customers are and what they’re looking for as they barrel, skip, or meander towards a purchase, the better we can keep them engaged through the buying process. And the better we keep them engaged, the more value we can provide.

That value goes both ways, of course: A loyal customer is a paying customer for the long-term. Paving the road of their buyer journey with opportunities to learn, connect, evaluate, share, and even advocate is a worthy investment—one that requires some solid marketing strategy including campaigns to keep customers “biting” on offers that keep them happily engaged.

Here, we’ll take a look at how direct response marketing fits into the various stages of your buyers’ journey.Read more