Is anybody really using loyalty programs?

Written by Mark Weinstein, President

Is anybody really using loyalty programs?

Before there were frequent-flyer programs, there were (remember?) Raleigh cigarette coupons and S&H Green Stamps. The idea was similar: encourage repeat business by rewarding customers for their loyalty. (In case you don’t remember, supermarket customers earned Green Stamps according to the amount of their purchases. The Green Stamps were pasted into books, and the books could be redeemed for various types of merchandise. In other words, the more you purchased, the greater your reward.)Read more


10 Innovative Email Tactics – Adding Video and Having Live Content

Our TWO Sense: Adding Video and Having Live Content

I’m starting my series for innovative email tactics. This week, I am opening with adding video and having “live” content to your next email campaign. Both of these tactics add value to emails and are great ways to urge customers to click through to the landing page.Read more


No Wait...and Customization!

Written by Julie Determann, Account Supervisor

OurTWOSense: No Wait... and Customization

In a dated Washington Post article entitled “Post Office to Eliminate Stamp Machines”, it stated: “The U.S. Postal Service plans to eliminate its 23,000 vending machines by 2010.” The reasoning to remove the machines included:  the plethora of other places stamps could be purchased, the cost to repair/update aging vending machines, the lack of use of the machines, and the complications to keep up with the US Treasury Dept.’s currency changes.

However, it is now 2012 and the USPS postage vending machine still exists, or at least a modified version of what it used to be, resides at my local Chicago suburban post office. I personally feel that the stamp vending machine, or should I say the “Automated Postal Center” is a great convenience and supplement to the U.S.P.S.’s customer service staff.  I appreciate the fact that I can run in and out of the post office in under ten minutes, smartly avoiding the customer line that wraps around the office and usually out the door. And I love the ability to purchase multiple books of stamps promptly, using my credit card. Quick, convenient and easy… are words that we do not often associate with the good old U.S.P.S.

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Push vs. Pull Marketing, and “New” Media

 During the holiday season we will be looking back to our best blog posts of the year. Here is number 4.

Number 3!

Push vs Pull Marketing

Crack open any Marketing 101 textbook and you’re likely to find a passage on Push Marketing and Pull Marketing. These are the two basic physics of marketing and they each form the approach for Branding and Direct Response, respectively.Read more


5 Benefits of Direct Mail

During the holiday season we will be looking back to our best blog posts of the year.

Number 6!

Written By Janelle Schenher, Account Supervisor

Our TWO Sense: 5 Benefits of Direct Mail

It seems like online and social marketing are all the craze.  But online marketing efforts can only go so far.  Direct mail has been the ol’ stand by for a reason.  Here are 5 benefits of having direct mail in your next marketing campaign.Read more