ONE SIZE FITS MOST

By Julie Determann, Account Supervisor

Our TWO Sense: One Size Fits Most

While Halloween costume shopping, I came across an adult super hero costume that stated, “One size fits most.” HMMM…Is that even possible? It did appear to have spandex like qualities….but despite the fact that it could adjust for someone’s girth, this one-piece slip on body suit will not acceptably fit varying heights.  Is it okay to market and sell something that “fits most”? Or, would it be a better idea to sell an assortment of sizes…something to fit each body type? This same thought process can and should be applied to your direct marketing messages.Read more


Time for a Marketing Tune-Up

Written By Kara Monson, Account Supervisor

Marketing Tune Up

Now that we’re midway through 2013, let’s take a step back to evaluate this year’s marketing efforts so far. Things may be going great as is…or maybe there are some items that need improvement.  It happens to all of us and it may be time for a marketing tune-up.Read more


How to Successfully End a Completed Visit to Your Website

Written By Mark Weinstein, President

When someone visits your website, whether it’s e-commerce, email sign-up, coupon download or lead generation, the focus is on getting them to take the desired action.  As it should be.  However, the last step in process, when you “thank” the visitor and confirm the desired action, is often overlooked for it’s potential.Read more


Multimedia is a Must

By Julie Determann, Account Supervisor

Do you continue to use one proven marketing channel to deliver promotional messages to your customers? If it works, why change it, right? Wrong! Nowadays you need to be smarter and more encompassing… utilize and test multiple communications modes to increase your overall response rate.

Don’t get complaisant. And more importantly, don’t be ignorant to the wealth of opportunities available to improve your marketing efforts. Challenge yourself to think outside of the box, in some cases the mailbox. Where else can you place your message to effectively reach your customers? Do they regularly commute past billboards, subscribe to monthly trade magazines or frequent similar establishments that offer co-marketing?Read more


Importance of Testing

testing a website

By Kara Monson, Account Supervisor

In my previous blog post 5 Super Bowl Strategies for Everyday Marketing Campaigns , one of the strategies I mentioned was making a marketing plan and the importance of testing.

Since testing is such a vital part of my day-to-day work, it deserves its own blog post. Voila!Read more