How to Successfully End a Completed Visit to Your Website

Written By Mark Weinstein, President

When someone visits your website, whether it’s e-commerce, email sign-up, coupon download or lead generation, the focus is on getting them to take the desired action.  As it should be.  However, the last step in process, when you “thank” the visitor and confirm the desired action, is often overlooked for it’s potential.Read more

Learning From Your Relationships

Written by Account Executive, Kim Chapman

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When I unsubscribe from a company’s email list, sometimes I just receive a short farewell, and then they let me go. But other times, I receive a little more attentiveness and am asked for some feedback; possibly even the opportunity to give their emails another chance.

Reasons for unsubscribing are varied. Maybe the customer just wasn’t interested. Or maybe it was something else; something the company could have done differently.Read more

Multimedia is a Must

By Julie Determann, Account Supervisor

Do you continue to use one proven marketing channel to deliver promotional messages to your customers? If it works, why change it, right? Wrong! Nowadays you need to be smarter and more encompassing… utilize and test multiple communications modes to increase your overall response rate.

Don’t get complaisant. And more importantly, don’t be ignorant to the wealth of opportunities available to improve your marketing efforts. Challenge yourself to think outside of the box, in some cases the mailbox. Where else can you place your message to effectively reach your customers? Do they regularly commute past billboards, subscribe to monthly trade magazines or frequent similar establishments that offer co-marketing?Read more

Find More Opportunities for Event-Triggered Emails…It Will Be Worth It.

Written By Mark Weinstein, President

With good reason, social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional confirmations, and lead generation. Personalized, timely, and event-triggered emails will most often provide the highest response rates and greatest return on investment.

You’re probably familiar with event-triggered email – a message that is sent based on an event. For example, a special message or discount coupon can be sent to a subscriber on their birthday or the anniversary date of being a customer.  Emails can be triggered as a welcome message, purchase “thank you”, when an online shopping cart is abandoned without purchase, to make cross-sell suggestions based upon recent products purchased, or to send timely reminders to re-purchase products or services.

Most often events are triggered by data provided when someone became a customer or their subsequent transactions, inquiries, or promotional contest entries…but, not always as I’ll suggest later.

Email Marketing Read more

There’s No Fighting In Marketing

Written By Kim Chapman, Account Executive

Email vs. Social Media

With all the social media channels that consumers interact with this day and age, email may have seemed to take the bench.

But, alas, it has not lost its power. A new 2013 report supports this claim.

According to ExactTarget, a global company that provides interactive marketing solutions, email is still the most “effective and inclusive”. Let’s break down these two terms.Read more