9 Reliable Ways to Grow Your E-mail Marketing Database

There comes a time when your trusty e-mail list no longer delivers like it used to and stops growing. You’re getting lots of bounce-backs, not seeing the results you expect, or simply want to add more leads into your marketing database. This is all part of the natural process of database decay—sounds scary, right? Fortunately, there are some things you can do to freshen up your list and bring it back to life. Let’s jump right in!Read more


Wildly Effective Newsletters for The Digital Age: Your 5-Point Checklist

Were newsletters the first form of opt-in content marketing? People have been reading newsletters since 1538, long before interested audiences started visiting the Internet—or even picking up inky newspapers—for relevant news and enticing offers. By the early 1900s, newsletters began to flourish due to businesses’ need for specialized industry information. And the rest, they say, is history.

What makes newsletters such an effective form of customer communications? And why are they still in vogue? Once again, we’ll take a page from our direct response marketing playbook, and share our take on marketers’ love affair with the newsletter. Make that the e-newsletter.

E-Newsletters: Engaging, Retaining, and Re-Engaging Your Key Customers
With our without the “e-,” newsletters contain important information targeted at a specific audience: people with a known interest in a topic, company, or brand. While they may share some valuable evergreen content, newsletters mainly alertRead more


3 Reasons to Apply Mobile-First Email Design

Are you viewing this e-mail on your mobile device? Cool! Thanks to our mobile-first approach to web and e-mail design, it’s nicely optimized for the small screen. Our goal is to provide you with an excellent user experience because we want you to keep engaging with and enjoying our content.

Let’s take a closer look at why we’re taking this approach—and why it’s one you’ll want to consider.

What’s Mobile-First Email Design?
In short, mobile-first means designing the online experience for mobile before the desktop web. This concept applies most specifically to application and website development, but email marketers need to pay attention to it and apply the principles to their development work. Read more


Gearing up for the 2017 Marketing Trends

Gearing up for the 2017 Marketing Trends

As we head into the last few months of 2016, corporate marketers and Account Executives are frantically developing their strategic plans in hopes for a more efficacious 2017, and, as one of those aforementioned Account Execs, I decided to research the Top 5 Marketing Trends we can expect for 2017, according to an array of industry experts and marketing connoisseurs.Read more


BIRTHDAYS COME BUT ONCE A YEAR…

Happy Birthday

Are you taking advantage of milestone marketing initiatives, such as time-sensitive “Birthday” Mailings and Emails? 

Being that my birthday just recently passed, I can sincerely state that I really appreciated all of the sweet nothings that I received from retailers whom I frequent. To be completely honest, it wasn’t so much the nice sentiments, but rather the great pleasure of opening my mailbox to find desirable MONEY SAVING COUPONS from places that I like to shop!Read more