7 Tips for Optimizing Mobile Emails
I probably check email more often than I should. Upon waking up, I reach for my smartphone and to see who emailed me. Do you do the same? Well, we’re not alone. According to to Adweek, 80% of smartphone users check their phones within 15 minutes of waking up.
As stated in my previous blog, 5 Statistics that Prove Email is Alive and Thriving in 2016, there are over 4.35 billion email accounts (Source: Radicati Group), and 122,500,453,020 emails sent every hour (Source: MarketingProfs.com). And, Litmus “Email Analytics” (March 2016) stats show that 55% of email is now opened on a mobile device. Read more
Building Relationships through Social Media? Email May be Better.
Consumers love social media. For marketers social media is good for sharing content and generating leads and inquiries from customers and prospects.
But, social media may not be the best relationship marketing channel because it is an unreliable way to have a planned, consistent communication strategy.
Here’s why.Read more
5 Statistics that Prove Email is Alive and Thriving in 2016
Contrary to what others may think, email marketing is alive and thriving in 2016. Many believe that is email is dead, but it’s only the email that no one wants such as spam and junk email. The truth is, consumers like to stay informed and they receive real benefits from email like money-saving offers and tips, and marketers get a nice return on their investment.
Here are 5 statistics of why email marketing is still the way to go.Read more
Turn Your Digital Focus on Consumers
Written by Mark Weinstein, President
A lot of marketers are using email today much like postal direct mail 40 years ago when Standard Class postage (aka third class) was 3.3 cents.
Back then it made sense to mail large quantities with little or no targeting because a marketer could achieve excellent response volume and very positive return on investment mailing broadly. The data available by today’s standards was limited, and the concept of sending direct mail based upon specific behaviors and previous purchases was not needed since mailing costs were about ¼ of today’s direct mail.Read more
5 Sins of Email Marketing
We all strive have a successful email marketing campaign with high open and click through rates. But sometimes, they just don’t perform well. You ask yourself, “What went wrong?” Well, you might have been guilty of incorporating one of my 5 email sins below.Read more