Effective Online Personalization

Written By Mark Weinstein, President

According to Gartner analyst Gene Alvarez, “By 2018 companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.”Our TWO Sense: Effective Online PersonalizationRead more


The Anatomy of an Email Append

Written by Kim Chapman, Senior Account Executive

Email Append

It can take a long time to build up your email database organically. If you are looking for a way to substantially build your database, and you have a significant quantity of customer postal addresses, it might make sense to do an email append. But before you jump in headfirst, it’s important to know the ins and outs of this marketing practice. Here are some tips to get you started:Read more


What’s In A Birthday?

Written by Kim Chapman, Senior Account Executive

Our TWO Sense: What’s In A Birthday?

Event-triggered email campaigns are known to elicit higher response rates than non event-triggerd emails.This of course makes sense because their timing and content is relevant to the consumer. Of all the event-triggered emails, there is one kind that is relevant to almost every single audience: The Birthday EmailRead more


10 Innovative Email Tactics –Re-engagement Program and Seasonally Relevant Creative

Our TWO Sense: 10 Innovate Email Tactics–Re-engagement Program and Seasonally Relevant Creative

Well, all good things must come to an end. It’s my last entry to the 10 Innovative Email Tactics blog series! Sad, I know. Here is last week’s post if you want a refresher, and from there you can go back to all 5 posts. Today, I will be going over Re-engagement Program and Seasonally Relevant Creative. Both of these email tactics are great for stagnant customers and those who only make their purchases during the holidays.Read more


10 Innovative Email Tactics - Social Media Integration and Email and Display Integration

Our TWO Sense: 10 Innovative Email Tactics -Social Media Integration and Email and Display Integration

There are only two weeks left for my 10 Innovative Email Tactics blog series! Here is last week’s post if you want a refresher. Today, I will be going over Social Media Integration and Email and Display Integration. These two tactics will really echo your other marketing efforts, and they will help your whole marketing campaign feel and look seamless.Read more