“GIF” Moving!

Written by Kim Chapman, Senior Account Executive

GIF stands for “Graphics Interchange Format”. It’s a computer file format that uses a type of compression called “lossless” compression so that the image quality is not sacrificed as the file size reduces.

An animated GIF is multiple GIFs compressed together into 1 file, rotating one after the other. This compression without loss of quality makes it an ideal candidate for email. (Flash is not supported by most email clients.)Read more


Really…Don’t Send Them to Your Website

Written by Mark Weinstein, President

Marketers will often make an offer to a customer or prospect in an email, social media, paid search, direct mail or other medium directing the responder to their website to redeem the offer.  Seems like a logical direction.

But, then for some reason they do not see the conversion numbers move at all, and they conclude that their marketing doesn’t work.Read more


Time for a Marketing Tune-Up

Written By Kara Monson, Account Supervisor

Marketing Tune Up

Now that we’re midway through 2013, let’s take a step back to evaluate this year’s marketing efforts so far. Things may be going great as is…or maybe there are some items that need improvement.  It happens to all of us and it may be time for a marketing tune-up.Read more


Growing Your Email Database

Written by Ashley Page, Account Executive

We hear it all the time in the marketing industry, “Email is where it’s at”. Email now outnumbers direct mail 81 to 1, according to Pew Internet & Lifestyle Project. This is because it’s an easier and a quicker way to get your message out. This is great news for many marketers because email is an extremely economical way to reach and engage customers in a very personal way. Emails can be personalized with customers’ names, purchase history, or content and offers specific to their demographic.

Growing Your Email Database

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Get My Attention … Please!

Written by Kim Chapman, Account Executive

stand out

Over the last 4 days, I have received 31 emails and 14 pieces of mail from marketers. (I just counted) Unfortunately, I just haven’t had the time to shuffle through them yet and delete/throw away what I don’t want, and while I welcome these vies for my attention, they beg to answer the following question: “How can marketers really break through the clutter?”Read more