9 Reliable Ways to Grow Your E-mail Marketing Database
There comes a time when your trusty e-mail list no longer delivers like it used to and stops growing. You’re getting lots of bounce-backs, not seeing the results you expect, or simply want to add more leads into your marketing database. This is all part of the natural process of database decay—sounds scary, right? Fortunately, there are some things you can do to freshen up your list and bring it back to life. Let’s jump right in!Read more
7 Tips for Optimizing Mobile Emails
I probably check email more often than I should. Upon waking up, I reach for my smartphone and to see who emailed me. Do you do the same? Well, we’re not alone. According to to Adweek, 80% of smartphone users check their phones within 15 minutes of waking up.
As stated in my previous blog, 5 Statistics that Prove Email is Alive and Thriving in 2016, there are over 4.35 billion email accounts (Source: Radicati Group), and 122,500,453,020 emails sent every hour (Source: MarketingProfs.com). And, Litmus “Email Analytics” (March 2016) stats show that 55% of email is now opened on a mobile device. Read more
Building Relationships through Social Media? Email May be Better.
Consumers love social media. For marketers social media is good for sharing content and generating leads and inquiries from customers and prospects.
But, social media may not be the best relationship marketing channel because it is an unreliable way to have a planned, consistent communication strategy.
Here’s why.Read more
5 Sins of Email Marketing
We all strive have a successful email marketing campaign with high open and click through rates. But sometimes, they just don’t perform well. You ask yourself, “What went wrong?” Well, you might have been guilty of incorporating one of my 5 email sins below.Read more
Look What Popped Up
Written by Kim Chapman, Senior Account Executive
So, you know those annoying email sign-up pop-up boxes that sometimes appear on websites of retailers, and other companies?
Well, as annoying as you may think they are, over the last year or so, I have definitely noticed an increase in the amount of them (also known as lightboxes, hover boxes or overlays.) So why are so many companies using them? And should you follow suit?Read more