9 Reliable Ways to Grow Your E-mail Marketing Database

There comes a time when your trusty e-mail list no longer delivers like it used to and stops growing. You’re getting lots of bounce-backs, not seeing the results you expect, or simply want to add more leads into your marketing database. This is all part of the natural process of database decay—sounds scary, right? Fortunately, there are some things you can do to freshen up your list and bring it back to life. Let’s jump right in!Read more

Building Relationships through Social Media? Email May be Better.

relationship building using social media

Consumers love social media. For marketers social media is good for sharing content and generating leads and inquiries from customers and prospects.

But, social media may not be the best relationship marketing channel because it is an unreliable way to have a planned, consistent communication strategy.
Here’s why.Read more

5 Sins of Email Marketing

email sins

We all strive have a successful email marketing campaign with high open and click through rates. But sometimes, they just don’t perform well. You ask yourself, “What went wrong?” Well, you might have been guilty of incorporating one of my 5 email sins below.Read more

Look What Popped Up

Written by Kim Chapman, Senior Account Executive

Look What Popped Up

So, you know those annoying email sign-up pop-up boxes that sometimes appear on websites of retailers, and other companies?

Well, as annoying as you may think they are, over the last year or so, I have definitely noticed an increase in the amount of them (also known as lightboxes, hover boxes or overlays.) So why are so many companies using them? And should you follow suit?Read more