4 Ways to Convert Facebook “Likes” Into Sales


facebook money

This post from last year still holds relevancy today. Unfortunately, there is still no direct path from a “Like” to a sale, so, according to entrepreneur.com, you “must master the gentle art of shepherding your fans through your sales funnel.” Facebook pages must be used to develop relationships with customers and make it easy for them to find links back to the content created on a blog or page. Once the lead has arrived, you can guide them further through your funnel through cross promotions and well-placed calls-to-action, all in a well-controlled environment. But it all begins with the “Like.” Here are four tips to help you make the most of your Facebook business page to drive more traffic to your site:Read more

What Does Facebook Live Mean for Marketers?

Facebook Live


Last month Facebook launched an easy way for users to broadcast live video on their platform. While there are other platforms doing this right now, like Periscope, nothing has been done on a major scale like Facebook.Read more

5 Types of B2B Content

Business 2 Business


In the past I’ve written a couple of articles about the importance of creating compelling content (Infographics in your Content Marketing Strategy and 7 Types of Traffic Driving Content) to increase brand awareness and improve sales.  But in these articles, the articles are more B2C focused.  Although a lot of the content in these articles can be applied to both the B2C and B2B markets, I want to take a deeper look into the types of content that is best positioned for the B2B market.Read more

What Facebook “Reactions” Mean for Marketing

facebook reactions

On February 24, 2016, Facebook released “Reactions” emoji buttons to give users a new way to express their true feelings when reacting to posts.

Up until now, the only quick way to communicate feelings, was to click on the “Facebook like” icon. Just like one size doesn’t fit all, the “like” icon doesn’t represent all user feelings and reactions. To help communicate Facebook user’s feelings better, users can now choose from a collection of five feelings which include: “love”, “haha”, “wow”, “sad” and “angry”.Read more

Social Media Explained

 We are in the top 3 of our 2015 most read blog posts!

This one is by Stacy Dautel

Social meowdia

With so many social media platforms out there, it’s hard to know which one is the right one to use for your business. The folks at Avalaunch Media created this SOCIAL MEowDIA EXPLAINED Infographic.  It humorously sums up what each social media platform is used for and provides you with a basic understanding of each.Read more