10 Instagram Tips for Business Accounts


During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 8 by Kelly Zenere

Instagram is a free application for smart phones or tablets. It allows users to create retro looking images and post them on social media. It basically boils down to: making your life or brand look cooler!Read more


Written By Mark Weinstein, President

Our TWO Sense: 4 tips for Social Media Campagin Success

Do you use social media campaigns to find new prospects and engage with your customers?

Social media campaigns can be fun, easy ways to gather demographic information, gain survey information and product feedback, build email lists, enlist user-generated content, promote a specific product or service, drive people to your website and more. Whatever your goal is, you can build a campaign to match it.

Here are a few tips how to creating and running successful social media campaigns.Read more

What does this new Facebook “Empathy” Button mean for marketers?

dislike button

Last Tuesday, Facebook CEO Mark Zuckerberg said during a public Q&A at the company’s Menlo Park, California headquarters, they are working on an alternative to the “like” button. Zuckerburg was clear this would not be a “dislike” button, but a button that would allow users express sympathy or empathy for a friend’s post.Read more

14 Facebook Best Practices

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: 14 Facebook Best Practices


Facebook is an easy and inexpensive way for businesses to engage with followers in real-time. There are over 665 million active Facebook users, so it is a beneficial tool in reaching a lot of people through one outlet. I have shared my social media does and don'ts, but here are 14 best practices everyone should follow!Read more

9 Social Media Dos and Don’ts

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: Dos and Dont's of Social Media

I get many questions about posting on social media. Is it okay to post this? What if this happens? Can I say that? My one key bit of advice, if the post, video, or photo sounds or looks even remotely offensive it most likely is, so don’t post it. Below are nine of my social media dos and don’ts that I and The Weinstein Organization live by.Read more