3 Direct Response Marketing Trends with the most Business-Building Potential for 2019

The turning over of a new year is the perfect time to refresh your direct response marketing strategies. You can look back at 2018 and see what worked or what you want to try again with a fresh approach. Or, you can think out-of-the-box and commit to experimenting with something different—a new tactic or technique.

We hope this list of what we think will be the most business-building direct response marketing trends will help you get your 2019 planning off to a great start.Read more


Build Brand Advocates and Response with These 5 Steps

Marketers love their brand advocates as much as (maybe more than) their brand advocates love their company. What’s not to love? These customers sing your praises without being asked to, like a doting parent or best friend. But unlike a doting parent or best friend, they’re not obligated to do so. They just honest-to-goodness do.

For the direct response marketer, this means they “take action” without a specific offer from you. They’re so far into their customer journey there’s no looking back—they’re already sold and still buying. Not only will they “click here,” but they’ll recommend you to their friends, family, and colleagues. Is the brand advocate the holy grail of the direct response marketer?

Before we can look at the relationship between brand advocacy and direct response marketing, let’s explore what brand advocates are what they are not.Read more