How Can Instagram Support Direct Response Marketing?

You might think of Instagram as a platform for people to connect, primarily through beautiful images and videos, with their friends, family, and favorite celebrities. It is, but there’s so much more.

According to Instagram, over 200 million Instagrammers visit at least one business profile daily. Why are they visiting business profiles? To engage with their favorite brands, to learn about new brands, and to take advantage of direct response offers they see in posts.Read more


9 Instagram Stats for Businesses

instagram

If you target audience is under the age of 50, you better be focusing your marketing efforts to this highly engaged audience through Instagram.

For those of you who do not know what Instagram is, it is a visual storytelling platform where you share moments through imagery and videos. With a community of more than 500M active monthly users, of which 300M whom log in daily, Instagram is the second most engaged network after Facebook. (source: brandwatch.com)Read more