Multimedia is a Must

By Julie Determann, Account Supervisor

Do you continue to use one proven marketing channel to deliver promotional messages to your customers? If it works, why change it, right? Wrong! Nowadays you need to be smarter and more encompassing… utilize and test multiple communications modes to increase your overall response rate.

Don’t get complaisant. And more importantly, don’t be ignorant to the wealth of opportunities available to improve your marketing efforts. Challenge yourself to think outside of the box, in some cases the mailbox. Where else can you place your message to effectively reach your customers? Do they regularly commute past billboards, subscribe to monthly trade magazines or frequent similar establishments that offer co-marketing?Read more

Importance of Testing

testing a website

By Kara Monson, Account Supervisor

In my previous blog post 5 Super Bowl Strategies for Everyday Marketing Campaigns , one of the strategies I mentioned was making a marketing plan and the importance of testing.

Since testing is such a vital part of my day-to-day work, it deserves its own blog post. Voila!Read more

Social Media Is Really For Everyone

Written By Janelle Schenher, Account SupervisorTwitter, LinkedIn, and Facebook

I’ve been traveling quite a bit.  Earlier this month I attended the PIMA (Professional Insurance Marketing Association) Annual Meeting.  And then this past week, I spoke to students at my Alumna Mater—Saint Mary’s College, Notre Dame, Indiana.

Surprisingly, Insurance Marketers and Students have something in common.  What is it, you ask?  Social Media.Read more

5 Super Bowl Ad Strategies for Everyday Marketing Campaigns

Written by Kara Monson, Account Supervisor

Ads from the Super Bowl

I admit it. I watch the Super Bowl primarily for the commercials.

So with the big game approaching - what's going to be the next big ad, media strategy or product people will be talking about? And how can I apply those ideas to MY clients?

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Color of the Year 2013

Written By Kyla Herbes, Creative Director

Emerald Green

We, here at The Weinstein Organization, use the Pantone Color Matching System quite often. As the leading authority on color, Pantone is primarily used in print, and other industries such as fabrics, plastics, and even paints. Over the last 13 years, Pantone has made its way into pop culture by releasing a "Color of the Year".  Color of the Year 2013 is…drum roll please…PMS 17-5641 — Emerald. A color described as “Lively. Radiant. Lush...A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”

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