5 Healthcare Marketing Assumptions That Could Cost You

We’d be surprised if you never made any assumptions about your customers when deploying a marketing campaign. But we’d be even more surprised if you didn’t “miss the target” once or twice. False assumptions can be costly—and that’s why it’s so important to do your research and get your facts straight.

Let’s jump right in to looking at common consumer marketing assumptions made by healthcare companies and health insurance carriers along with the facts that challenge them.Read more


Multi-Location Marketing: Empowering Local Managers with Hi-Impact Resources

When does one great marketing campaign become 300, 700, 1,000 or more in an instant? When your business has multiple locations—and one great marketing campaign. Consider the ROI!

Now consider 50 great marketing campaigns with pre-approved content that your local managers can customize and deploy for their specific markets at just the right time—it comes out to thousands of opportunities for positive ROI. Doesn’t this give you the marketing goosebumps?

Marketing Across Multiple Locations—Made Easy
We have a client with—you guessed it—a national brand and nearly 700 locations across the US. They’re a wholesale distributor of construction supplies, and their local branch managers’ marketing needs vary widely depending on regional climate, area building trends, and specific community (and even customer) shopping preferences.

They wanted to give their dispersed branch managers instant access to marketingRead more


Boost Life Insurance Sales with these 3 Marketing Strategies

Life insurance

September was Life Insurance Awareness Month.  The  (LIMRA) put out their Facts About Life 2016 detailing findings from several of their life insurance consumer studies. While more people own life insurance now versus 2010, there are still 37.5 million U.S. households (30%) that do not own life insurance.  Read more


Gearing up for the 2017 Marketing Trends

Gearing up for the 2017 Marketing Trends

As we head into the last few months of 2016, corporate marketers and Account Executives are frantically developing their strategic plans in hopes for a more efficacious 2017, and, as one of those aforementioned Account Execs, I decided to research the Top 5 Marketing Trends we can expect for 2017, according to an array of industry experts and marketing connoisseurs.Read more


4 Tips to Enhance Your LinkedIn Company Page

4 Tips to enhance your linkedin

LinkedIn isn’t just a social media space for people to find jobs or for companies to find qualified employees. It is also a space where companies can curate and nuture relationships with potential clients or vendors. The thing is most companies aren’t using their LinkedIn Company Page to its full potential. Here are four ways to improve your LinkedIn Company Page.Read more