5 Reasons to Use Influencer Marketing

influencer marketing


You may be asking yourself what is Influencer Marketing. The definition of Influencer Marketing is: a type of marketing that focuses on using key influencers to drive your brand’s message, product or service. Rather than marketing directly to a large group of consumers, you instead hire, pay or inspire influencers to get out the word for you.Read more

Need a Marketing Breakthrough?


This morning I was reading a Forbes article “How to Create Your Own Marketing Breakthrough”. 

The article speaks of 3 strategies, which I agree with, as I can see how they’ve been an integral part of The Weinstein Organization’s (TWO) culture. As I share with you, I’ll apply to our experience. I hope you’ll be able to incorporate these tips into your company’s product and services, and please let me know how I can help grow your business or help address a current need.Read more

Millennials: Now The Largest Generation. What it Means for Marketers.

Millennial name tag

In recent news from the Pew Research Center, population estimates suggest that 75.4 million Millennials, age 18-34, officially outnumber 74.9 million Baby Boomers, age 51-69. Boomers have consistently represented the largest generation presence compared to other generations-until now! Therefore, this is a big deal in the world of marketing!Read more

Top 6 Benefits to Creating an Online Marketing Portal


We are looking back to our best blog posts of 2015.

Here is Number 5 by Tracy Weinstein

Online Marketing Portal

Many organizations often struggle with a way to manage marketing collateral, while protecting their brand and ensuring legal compliance.  Marketing through a distributed sales and marketing organization typically means fielding daily requests from channel representatives for marketing materials.  On top of that, many representatives want collateral customized for their local needs. Fulfillment can quickly turn into a full-time job for any marketing team. Meanwhile, sale representatives and other marketing personnel may be creating their own collateral, compromising branding brand and regulations for verbiage and imagery.Read more

Loyalty Can Be Fickle

Written By Julie Determann, Account Supervisor

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 7 by Julie Determann

Jewel reward card


Jewel-Osco, a Chicago-area supermarket chain, has decided to discontinue a trend that they helped set, their “Preferred Customer” loyalty card program. The new owners, Cerberus Capital Management, feel that they want to simplify the shopping process by giving all customers the same benefit of everyday low prices… whether they have a card or not.Read more