Game On!

Game on

A simplistic July 2015 ADWEEK print advertisement caught my attention this week. It wasn’t overly colorful. It didn’t have a large, dramatic and unexpected visual image. There wasn’t a celebrity or professional athlete endorsement. Nor was there any attention grabbing call-to-action. Just a straight-forward, thought-provoking headline: “Advertising is a sport. This is our championship.”Read more

If You Build It Right, They Will Come

Written by Kim Chapman, Senior Account Executive

Our TWO Sense: If You Build It Right, They Will Come.
Our TWO Sense: If You Build It Right, They Will Come.

When it comes to running a business, some owners could be missing a crucial aspect. They may have stellar employees, a great product, and a beautiful storefront, yet, the sales aren’t flowing in. Sometimes, the solution may be as simple as shifting their focus online.Read more

The Lollapalooza Marketing Approach

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 6 by Kelly Zenere

Lollapalooza lights

Today was D-day… or should I say L-Day. Today was the biggest day festival lovers, concert goers, parents, hipsters, and teenagers were waiting for. Today, Lollapalooza (Lolla) tickets went on sale. Here’s the crazy part 3-Day Passes sold out in under 45-minutes and the crazier part is no one even knows who’s playing yet.Read more

Content Marketing: How to satisfy the direct marketing need for measurement

Content Marketing

Many of us direct marketers have been struggling with content marketing – the creation and publishing of information presented in a variety of formats, video, white papers, blog posts, infographics, case studies, how-to guides, question and answer articles and more.Read more