Generation Segmentation

GENERATIONS-HOW-DIFFERENT

Have you ever thought about segmenting your customer database by generation? Each generation—Baby Boomers, Gen X, and Gen Y—represent a different set of needs, priorities and preferences.Read more


The Importance of Responsive Design for SMBs

We have the opportunity to work with several independent franchises and local branches of major national companies. To their credit many see the value of having their own website to enhance relationships, better serve customers, and generate leads & sales from customers and prospects within their local communities.Read more


5 Tips to Marketing Financial Products to Women

Marketing Financial Products to Women

I attended the Mid-Year PiMA (Professional Insurance Marketing Association) meeting last week in Stowe, Vermont where I had the pleasure of hearing Marti Barletta speak.  The topic of her presentation was The (Sh)economy - the Female Market.

I was a bit skeptical before the presentation. I wondered what I was going to learn about the “Female Market” being that I was part of that market!  What was I going to learn about myself that I already didn’t know?Read more


Game On!

Game on

A simplistic July 2015 ADWEEK print advertisement caught my attention this week. It wasn’t overly colorful. It didn’t have a large, dramatic and unexpected visual image. There wasn’t a celebrity or professional athlete endorsement. Nor was there any attention grabbing call-to-action. Just a straight-forward, thought-provoking headline: “Advertising is a sport. This is our championship.”Read more


If You Build It Right, They Will Come

Written by Kim Chapman, Senior Account Executive

Our TWO Sense: If You Build It Right, They Will Come.
Our TWO Sense: If You Build It Right, They Will Come.

When it comes to running a business, some owners could be missing a crucial aspect. They may have stellar employees, a great product, and a beautiful storefront, yet, the sales aren’t flowing in. Sometimes, the solution may be as simple as shifting their focus online.Read more