The Lollapalooza Marketing Approach

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 6 by Kelly Zenere

Lollapalooza lights

Today was D-day… or should I say L-Day. Today was the biggest day festival lovers, concert goers, parents, hipsters, and teenagers were waiting for. Today, Lollapalooza (Lolla) tickets went on sale. Here’s the crazy part 3-Day Passes sold out in under 45-minutes and the crazier part is no one even knows who’s playing yet.Read more


Content Marketing: How to satisfy the direct marketing need for measurement

Content Marketing

Many of us direct marketers have been struggling with content marketing – the creation and publishing of information presented in a variety of formats, video, white papers, blog posts, infographics, case studies, how-to guides, question and answer articles and more.Read more


Does Your Marketing Make Sense?

Marketing Sense, the 5 senses of marketing, sense marketing, how to make marketing better.

Wikipedia states, “A sense is a physiological capacity of organisms that provides data for perception.” The five most commonly known senses are: sight, hearing, taste, smell and touch. We use at least one of our five senses every moment of every day. They are constantly working together to help our brain understand what is going on in our surrounding environment. This is critical for our safety, our well-being, and our ability to comprehend each new situation we encounter.Read more


Understanding Net Present Value vs. Lifetime Value

Net Present Value

Reading a LinkedIn article I came across the term Net Present Value (NPV).  Wikipedia describes NPV as “the present value of money today compared to the present value of money in future, taking inflation and returns into account.” It’s However, I found the writer, Sallie Krawcheck’s, personal explanation more thought provoking: “the willingness to forgo earnings today, to invest smartly for more earnings tomorrow.”

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