3 Old School Direct Mail Techniques That Still Work

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 10!

By Janelle Schenher, Account Supervisor

Our TWO Sense: 3 Old School Direct Mail Techniques That Still Work

Last week my husband was opening the mail.  One of the pieces we received was from J.D. Power and Associates.  While he was opening the mailing, a crisp one dollar bill fell out between the pieces.  I laughed to myself and thought…the oldest trick in the book!  My husband asked why I was laughing, and I said, “They really want you to fill out this survey!  That’s why they sent us the dollar.  This is old school direct marketing at its best!”Read more


6 Questions Marketers Should be Asking

Our TWO Sense: Questions to ask about your Marketing Programs

On my last blog post I spoke of “How to expand your brand, even on a tight budget” after reading about Cinnabon’s success case study in the news. The company with low advertising funds expanded locations and grew by venturing into consumer packaged goods with companies like Pillsbury and Airwick.Read more


How to Expand Your Brand, Even on a Tight Budget

by Kara Monson, Account Supervisor

Our TWO Sense: How to Expand Your Brand, Even on a Tight Budget

This week I came across the news of Cinnabon’s success and it is an interesting case study: “How Cinnabon Grew its Brand Without Advertising”. They started building their brand about 30 years ago on a small budget and just last year posted retail sales of over $1 million.Read more


ONE-TO-ONE MARKETING

By Julie Determann, Account Supervisor

Our TWO Sense: 1-to-1-is-two

Personalized marketing efforts are those that are tailored to one specific customer.

This technique is often used in online marketing atmospheres, such as: websites and social media sites where re-targeting efforts are employed to monitor and track an individual customer’s interests… and then later “serve” them an advertisement that makes a future purchase suggestion based on their recently expressed interests.Read more


10 Innovative Email Tactics – Behavioral Re-targeting and Pop-over Subscription Forms

Our TWO Sense: Behavioral Re-Targeting and Pop-Over Subscriptions

It’s week two of my series for innovative email tactics. Last week, I went over adding video and having live content in your emails. You can catch up here if you missed it. This week I will go over behavioral re-targeting and pop-over subscription forms. Both of these tactics are utilized to engage users and get them to sign up and take action when you send them an email.Read more