15 Tips to Improve Your LinkedIn Company Page
Written by Janelle Schenher, Account Supervisor
Most people use LinkedIn as their “virtual” resume. It’s the place to celebrate their accomplishments, employment history, blog, and overall engage with others in their industry. Companies need to put the same amount of energy into their LinkedIn Company Page.Read more
Really…Don’t Send Them to Your Website
Written by Mark Weinstein, President
Marketers will often make an offer to a customer or prospect in an email, social media, paid search, direct mail or other medium directing the responder to their website to redeem the offer. Seems like a logical direction.
But, then for some reason they do not see the conversion numbers move at all, and they conclude that their marketing doesn’t work.Read more
A Website with a Heart
Written by Alexa Frank, Marketing Intern
One of the many capabilities we offer at The Weinstein Organization includes website development. And this summer I have had the opportunity to help build an event website for Chicagoland Cardiac Connections. They are hosting an event at the Ann & Robert Lurie Children’s Hospital of Chicago. This site promotes a day that “connects” a community of young patients who live with a Pacemaker or an Implantable Cardioverter Defibrillator (ICD).Read more
Time for a Marketing Tune-Up
Written By Kara Monson, Account Supervisor
Now that we’re midway through 2013, let’s take a step back to evaluate this year’s marketing efforts so far. Things may be going great as is…or maybe there are some items that need improvement. It happens to all of us and it may be time for a marketing tune-up.Read more
Growing Your Email Database
Written by Ashley Page, Account Executive
We hear it all the time in the marketing industry, “Email is where it’s at”. Email now outnumbers direct mail 81 to 1, according to Pew Internet & Lifestyle Project. This is because it’s an easier and a quicker way to get your message out. This is great news for many marketers because email is an extremely economical way to reach and engage customers in a very personal way. Emails can be personalized with customers’ names, purchase history, or content and offers specific to their demographic.
